Ashley Graham's JCPenney Collection Addresses Fashion Gap with Inclusive Sizing
TL;DR
JCPenney gains market advantage by launching Ashley Graham's inclusive collection, targeting the underserved plus-size fashion market with 41 styles for sizes 0X-5X.
JCPenney's Ashley Graham collection offers 41 styles in sizes 0X-5X and 14W-30W, with prices starting at $40 and featuring wardrobe staples like faux leather skirts.
This collection promotes body positivity by addressing the fashion gap for plus-size women, making fashion more inclusive and empowering for all body types.
Supermodel Ashley Graham designed a bold collection with faux leather skirts and satin suits that celebrates curves and confidence in every woman.
JCPenney has launched the Ashley Graham For JCPenney collection, now available at The Mall at Wellington Green, representing a significant move toward inclusivity in fashion retail. The collection, designed for women who wear sizes 0X–5X and 14W–30W, features 41 styles that directly confront the fashion industry's sizing disparity. This initiative responds to the reality that while the average American woman wears a size 14 or above, less than 20% of apparel is manufactured in these sizes.
The partnership with supermodel, entrepreneur, and body positivity advocate Ashley Graham brings authentic perspective to the collection's development. Graham expressed her enthusiasm for the collaboration, noting JCPenney's early support of her modeling career and their current commitment to fashion leadership for all body types. Each piece in the collection was crafted under Graham's direction to ensure it celebrates curves and confidence while maintaining style and quality.
The collection features elevated wardrobe staples with prices starting at $40, including crisp white poplin shirts, printed mesh tees, faux leather skirts, wide-leg tailored jeans, satin suits, boucle separates, and sleek faux leather outerwear. This comprehensive offering provides fashionable options for women who have historically been underserved by mainstream fashion retailers.
This collection represents more than just new merchandise—it signals a shift in retail strategy that could influence broader industry practices. By partnering with a prominent body positivity advocate and dedicating significant resources to extended sizing, JCPenney positions itself as an inclusive fashion destination. The move may pressure other retailers to expand their size ranges and reconsider their approach to serving the plus-size market, which represents a substantial portion of consumer spending.
For consumers, the availability of stylish, well-designed clothing in extended sizes at accessible price points addresses both practical wardrobe needs and the psychological impact of feeling excluded from fashion trends. The collection's availability at jcpenney.com ensures broad accessibility beyond the physical location at The Mall at Wellington Green, potentially setting a new standard for inclusive retail that combines celebrity influence with mainstream accessibility.
Curated from citybiz