Club Pilates Expands to Thailand with 20-Studio Master Franchise Agreement

Club Pilates, recognized as the largest Pilates brand worldwide, has executed a Master Franchise Agreement for Thailand that includes plans for establishing 20 studios across Bangkok, the municipality, and Chonburi Province. This strategic expansion represents the brand's entry into its 22nd international market, with the inaugural Thai studio scheduled to launch in Bangkok during the upcoming spring season.

The agreement partners Club Pilates with Me In Motion Co., Ltd., led by CEO Thanayous Kositsakul and his wife Varissara Kositsakul. The Kositsakuls bring over three decades of business leadership experience, primarily through operating Toyota dealerships in Thailand, complemented by extensive background in international retail and franchise operations. Their previous venture, TAFF Co., Ltd., involved distributing prominent global brands including Callaway Golf, Taylormade, Cobra-Puma Golf, Acushnet, Adidas, and Billabong, providing them with substantial expertise in brand development, retail management, and consumer engagement within the Thai market.

Bob Kaufman, President of International at Xponential Fitness, emphasized Thailand's position as a trend-setting market where Pilates is experiencing significant growth. Kaufman stated that the timing aligns perfectly with market conditions and highlighted the Kositsakuls' proven ability to build multiple global brands in Thailand, combined with their personal commitment to fitness and wellness lifestyles, making them ideal partners for this expansion initiative.

Thanayous Kositsakul echoed this sentiment, noting that Pilates aligns seamlessly with current wellness and lifestyle trends in Thailand. He described Club Pilates as the industry gold standard and expressed enthusiasm about introducing the brand's inclusive, premium fitness experience to local communities, leveraging their team's successful track record of launching international brands in the Thai market.

This expansion occurs amid rapidly growing global demand for Pilates as a low-impact, full-body workout that promotes strength, flexibility, and longevity. Club Pilates currently operates 475 locations outside the United States and Canada across Europe, Asia-Pacific, and Latin America. The brand's mission focuses on making Pilates more accessible, approachable, and welcoming through high-quality instruction, state-of-the-art equipment, and inclusive community environments. For additional information about Club Pilates and franchise opportunities, visit https://www.clubpilates.com.