LEGACY MOTOR CLUB and Rexel USA Forge Strategic NASCAR Partnership for 2026 Season

LEGACY MOTOR CLUB and Rexel USA Forge Strategic NASCAR Partnership for 2026 Season

By Burstable Editorial Team

TL;DR

LEGACY MOTOR CLUB's partnership with Rexel USA provides enhanced brand visibility and marketing reach through NASCAR's extensive fan base for the 2026 season.

Rexel USA will serve as primary sponsor for the No. 42 Toyota at Richmond Raceway in August 2026 and as associate partner at Las Vegas Motor Speedway in October.

This partnership advances smarter energy solutions and sustainability through shared innovation between motorsports and electrical distribution industries.

John Hunter Nemechek will drive a striking blue, white and gold Rexel-branded Toyota Camry at Richmond Raceway showcasing the new partnership.

LEGACY MOTOR CLUB has announced a new partnership with Rexel USA, a leading distributor of electrical supplies, services and solutions, for the 2026 NASCAR Cup Series season. The collaboration will feature Rexel as the primary partner of the No. 42 Toyota Camry XSE driven by John Hunter Nemechek on August 15 at Richmond Raceway and serve as an associate partner at Las Vegas Motor Speedway in October. The Richmond race will showcase a striking blue, white and gold Rexel-branded livery on the No. 42 car, celebrating Rexel's commitment to innovation, technology, and performance.

Jimmie Johnson, owner of LEGACY MOTOR CLUB, emphasized the alignment between the two organizations. "Rexel provides a unique array of electrical, automation, and industrial supplies, paired with innovative solutions across the US and we're thrilled to welcome them into the LEGACY MOTOR CLUB family," Johnson stated. "Their focus on smarter, more efficient energy solutions mirrors our efforts to innovate on and off the track. We're excited to bring their brand to NASCAR fans at Richmond and beyond."

Roger Little, Chief Executive Officer of Rexel USA, explained the strategic value of the NASCAR partnership for the electrical distribution company. "NASCAR connects with our customers and brings visibility and energy to Rexel that mirrors the excitement and growth we're experiencing as a company," Little said. "In conversations with seven-time champion Jimmie Johnson, it became clear that LEGACY MOTOR CLUB approach aligns with our values — if we were going to pursue a partnership like this, LEGACY MOTOR CLUB was the perfect fit."

Kevin Gustin, VP Marketing at Rexel USA, highlighted the national exposure benefits of the partnership. "We've been looking for a way to raise our national profile and highlight all the great momentum at Rexel, and this opportunity was an ideal match," Gustin noted. "We're thrilled to join LEGACY MOTOR CLUB and can't wait to see the No. 42 Rexel Toyota on track at Richmond in August 2026. Seeing the Rexel brand on the No. 42 Legacy Motor Club Toyota is an 'oh wow' moment — we're excited to watch John Hunter Nemechek take the wheel."

Driver John Hunter Nemechek, entering his third full-time season with LEGACY MOTOR CLUB, expressed enthusiasm for representing the electrical solutions company. "It's exciting to represent a company like Rexel that's focused on progress and technology," Nemechek said. "I can't wait to get their colors on the car at Richmond."

The partnership between LEGACY MOTOR CLUB and Rexel reflects the shared pursuit of innovation, performance, and progress—both on the racetrack and in the rapidly evolving energy landscape. Together, the two brands will engage fans and customers through unique storytelling, technology-driven activations, and a shared commitment to building a smarter, more sustainable future. This collaboration represents a significant step in bridging the worlds of high-performance motorsports and advanced energy solutions, potentially setting a new standard for corporate partnerships in NASCAR that extend beyond traditional marketing to encompass shared technological and sustainability goals.

Curated from citybiz

Burstable Editorial Team

Burstable Editorial Team

@burstable

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