Cardinal Digital Marketing Announces Third Annual Healthcare Performance Marketing Summit and Inaugural Flockie Awards

Cardinal Digital Marketing, the premier healthcare performance marketing agency, has announced the return of Scaling Up: The Healthcare Performance Marketing Summit, now in its third year as the nation's only event 100% dedicated to healthcare performance marketing. The virtual summit will bring together more than 35 senior marketing leaders from some of the nation's largest healthcare provider groups, including Heartland Dental, AEG Vision, Action Behavior Centers, and Confluent Health, to share strategies for scaling growth in today's challenging economic environment.

Healthcare marketers currently face significant pressures from rising tariffs, inflation concerns, and regulatory uncertainty, creating an environment where delivering growth must be achieved while managing tighter budgets and increasing complexity. Scaling Up 2025 aims to provide practical, performance-driven strategies for patient acquisition and sustainable growth during these turbulent times. The event's timing is particularly relevant as organizations across the healthcare sector seek innovative approaches to maintain momentum despite economic headwinds.

This year's summit will debut the first-ever Flockie Awards, recognizing the most innovative healthcare marketing campaigns and strategies of 2025. The awards program highlights organizations that are breaking new ground in how they connect patients to care, with submissions remaining open through October 15, 2025. Entry is free and open to both self-nominations and peer nominations, making the awards accessible to organizations of all sizes across the healthcare marketing landscape.

The event features an impressive roster of confirmed speakers from leading healthcare organizations including Heartland Dental, Affordable Care, Confluent Health, and HonorHealth. With 2,000+ attendees expected and 500 already registered, the summit demonstrates the growing importance of performance marketing strategies within the healthcare industry. Industry sponsors including Illumin, OursPrivacy, and Liine further underscore the event's role as a premier gathering for healthcare marketing leaders seeking to navigate current challenges.

Alex Membrillo, CEO of Cardinal Digital Marketing, emphasized the summit's relevance, stating that healthcare marketers are facing more hurdles than ever before and that Scaling Up serves as the venue where industry leaders share how they're navigating this moment and finding ways to grow smarter. The virtual format of the event, scheduled for October 28–29, 2025, ensures broad accessibility for healthcare marketers and executives, with attendance being free for qualified professionals. For registration and additional details, visit https://www.cardinaldigitalmarketing.com/scalingup-healthcare-performance-marketing-summit/.