Graze Craze Launches Wine Pairing Board Experience with Sommelier Collaboration

Graze Craze, the nation's largest charcuterie franchise, has launched a new Wine Pairing Board in partnership with certified sommelier Warner Boin Dowlearn. This collaboration represents a significant innovation in the charcuterie market by combining gourmet food presentation with accessible wine education for home consumers.

The Wine Pairing Board features a selection of sweet and savory foods curated to complement various wine types, accompanied by a Pocket Guide to Wine Pairings created in collaboration with Dowlearn's company, Confidence Uncorked. This guide aims to simplify wine pairing decisions for consumers who may feel intimidated by traditional wine selection processes. Dowlearn, known for her engaging approach to wine education on social media platforms, emphasized the shared philosophy behind the partnership: making wine fun, approachable and delicious while removing the uncertainty many people feel about making the wrong choice.

The boards are available in three sizes to accommodate different group sizes and occasions. The Large board serves up to 20 people and is designed for corporate events or large private tastings. The Small board serves up to 10 people for intimate gatherings, while the Picnic Box serves up to four people for date nights or girls' nights in. Each board includes Graze Craze favorites such as premium meats and cheeses, fresh fruits, crisp vegetables, house-made sauces, dips, jams, and indulgent chocolate.

Cory Hibbard, President of Graze Craze, described the collaboration as more than just a new product but an experience that addresses customer demand for upscale yet approachable entertaining options. The timing of the launch coincides with the holiday season, positioning the product for peak entertaining periods when consumers seek sophisticated but manageable hosting solutions. The Pocket Guide to Wine Pairings provides insights into red, white, rosé, and sparkling wines, creating a comprehensive charcuterie experience that can be enjoyed at home.

The Graze Craze Wine Pairing Board is available nationwide at participating locations for in-store pickup, delivery, and catering services. The Pocket Guide to Wine Pairings is included with board purchases while supplies last. This product launch represents Graze Craze's continued expansion within the grazing-style food category, offering an alternative to traditional dining options. For additional information about Graze Craze locations and menu offerings, visit https://www.grazecraze.com.

The introduction of this wine pairing experience has broader implications for the food and beverage industry, particularly in the charcuterie and home entertainment sectors. By combining gourmet food presentation with educational components, Graze Craze is elevating the standard charcuterie board from a simple food arrangement to an immersive culinary experience. This approach addresses growing consumer interest in experiential dining and self-education in food and beverage topics, potentially setting a new standard for similar businesses in the competitive food franchise market.