Matt Swann Appointed Chief Digital Officer Following House of Doge and Brag House Merger

The appointment of Matt Swann as Chief Digital Officer marks a significant strategic move for House of Doge and Brag House Holdings as they complete their merger transaction. Swann brings extensive executive experience from major technology companies including Amazon, Booking.com, StubHub, and Nubank, positioning him to drive digital-asset infrastructure and fan ownership initiatives across all company verticals. His background spans fintech, e-commerce, and blockchain innovation, having served in CTO, board member, and technical advisory roles for dynamic technology companies.

Swann's current board positions include Thredd Payments, where he chairs the Technology Committee advancing next-generation digital payments infrastructure, and Heritage Distilling Holding Company, Inc. where he leads the Cryptocurrency Committee in partnership with Story Foundation to integrate blockchain solutions within consumer markets. This experience directly aligns with House of Doge's mission to build a scalable and institutionally integrated Dogecoin ecosystem. The merger with Brag House Holdings, Inc. represents Dogecoin's transition from a community-powered movement into an institutional-grade ecosystem supporting payment processing, tokenization, licensing, and yield-driven products.

As Chief Digital Officer, Swann will oversee development and integration of next-generation digital capabilities extending Dogecoin's reach across global financial and consumer networks. His leadership will focus on three key verticals: payments infrastructure and crypto exchange integration, sports and entertainment fan engagement, and real-world asset tokenization. The payments infrastructure initiative involves establishing advanced payment rails connecting merchants, exchanges, and consumers through seamless Dogecoin-enabled transactions, settlement systems, and cross-border capabilities. Sports and entertainment verticals will unlock new models for fan ownership and engagement, while real-world asset tokenization will transform real estate, commodities, and cultural assets into tradable digital markets.

Swann emphasized the company's focus on community utility at institutional scale and tokenization that unlocks real markets. His vision involves keeping real-world assets in motion under a clear, usable model of cultural finance. Marco Margiotta, CEO of House of Doge, highlighted Swann's unmatched track record in scaling global fintech and payments platforms, noting his leadership will accelerate the mission of changing how people pay, how fans own, and how Dogecoin powers the world economy. Lavell Juan Malloy II, chairman and CEO of Brag House Holdings Inc., emphasized that the merger transforms fans from participants into owners, with Swann's expertise accelerating plans to create a next-generation fan economy across entertainment, gaming, and real-world assets. For more information about Brag House, visit https://www.braghouse.com.

The combined company's strategy represents a significant evolution in cryptocurrency utility, moving Dogecoin beyond its meme origins into practical financial applications. The integration of Swann's digital transformation expertise with the merged companies' resources creates potential for substantial impact across multiple industries, including finance, entertainment, and digital asset markets. This development signals growing institutional acceptance of cryptocurrency and demonstrates how digital assets can be integrated into mainstream financial and consumer ecosystems.