Mitch Gould and InHealth Media Launch Campaigns to Transform Retail Placement into Consumer Sales

Mitch Gould, founder and CEO of Nutritional Products International and its sister company InHealth Media, announced new national media and marketing campaigns designed to transform retail placement into consumer sell-through. The initiative addresses the critical challenge many brands face after securing shelf space by creating comprehensive marketing strategies that drive actual product movement.

Getting products on the shelf represents only half the battle in today's competitive retail environment, according to Gould. The real challenge lies in moving those products off the shelf through consumer engagement and awareness. Nutritional Products International focuses on securing retail placement, while InHealth Media creates compelling media content, press releases, and advertising campaigns that generate retail velocity through increased consumer demand.

The campaigns leverage Gould's Evolution of Distribution model, which has provided international and domestic brands with a complete system for U.S. market success for more than two decades. This turnkey approach covers everything from importation and retail placement through NPI to full-scale marketing execution through IHM. Gould's extensive experience includes playing a pivotal role in expanding Amazon's health, wellness, and sports nutrition categories long before the e-commerce giant became the retail powerhouse it is today.

InHealth Media's strategy centers on creating media that moves products by transforming brand messages into retail distribution success. The agency's team of media professionals specializes in creating awareness and engagement that translates directly to measurable sales. Through strategic TV tagging campaigns, brands are linked directly to leading retailers including Amazon.com, Walmart, CVS, and GNC, ensuring that every media impression drives both visibility and conversion.

The emotional connection between brands and consumers forms the foundation of IHM's approach. Gould emphasizes that brand stories should not merely be told but felt by consumers, with national TV tagging and digital integration serving as the mechanisms that transform awareness into actual purchases. This methodology has proven successful with iconic brands and personalities, including high-impact media launches for legendary figures such as Hulk Hogan, eight-time Mr. Olympia Ronnie Coleman, and hockey great Wayne Gretzky.

By combining NPI's logistics and placement expertise with IHM's promotional capabilities, the companies offer brands a seamless platform for retail success. The integrated approach helps emerging brands build momentum and longevity in crowded marketplaces through coordinated public relations, advertising, and event activations. For manufacturers and retailers navigating the complex U.S. market, this comprehensive solution represents a significant advancement in bridging the gap between product placement and consumer purchasing behavior.