CohnReznick's Tech-First Approach Transforms Business Advisory Services

CohnReznick's technology practice is reshaping the advisory landscape by helping companies navigate the rapid evolution of artificial intelligence, machine learning, cloud computing and other transformative technologies. Technology markets are undergoing significant changes that require companies to implement new technologies supporting business objectives and growth strategies. Asael Meir, Partner and Technology Industry Leader at CohnReznick, emphasized that companies failing to embrace AI, cloud and other innovations risk falling behind in today's competitive environment.

The accounting, risk management and digital transformation services company brings decades of technology industry experience to clients across software, cloud, mobility and data analytics sectors. CohnReznick serves organizations ranging from startups to established companies, providing full life cycle support from early-stage strategy to transaction readiness. The firm's approach includes helping clients implement AI, automate data processes, deploy cloud applications, secure systems and manage technology risk effectively.

One notable case study demonstrates CohnReznick's value in strategic advisory. The firm assisted a portfolio company in evaluating an acquisition target that would overhaul its legacy software business. Through thorough due diligence and analysis, CohnReznick discovered the startup's platform lacked necessary scaling systems, requiring substantial investment to reach the buyer's current offering level. This insight enabled the client to negotiate an offer price representing just one-fifth of the original estimated valuation, showcasing how strategic technology assessment can dramatically impact business outcomes.

CohnReznick's Digital Forensics Lab represents another significant innovation in the firm's service offerings. Launched recently outside Washington, D.C., the lab serves as the central hub for cyber incident response solutions. Digital forensics has become increasingly crucial as cyber threats cost businesses hundreds of millions of dollars annually, with small businesses particularly vulnerable to data breaches that could threaten their survival. The lab enables professionals to assess cyber incident scope, gather and secure digital evidence, and establish protections against future threats using advanced tools.

The Digital Forensics Lab works to quickly identify the nature and extent of incidents whether involving data breaches, malware infections, unauthorized access attempts or other security compromises. Beyond incident response, the lab provides security assessments to identify vulnerabilities, monitors company networks for threats, and prepares organizations for potential cyberattacks through trial runs and test plans. CohnReznick also assists clients with breach notification compliance and data recovery while providing expert witness testimony if breaches result in litigation.

Artificial intelligence represents another cornerstone of CohnReznick's technology practice. As an early AI adopter, the firm helps clients streamline operations through careful AI implementation. Companies increasingly seek CohnReznick's guidance on integrating AI into their businesses and establishing necessary processes and procedures. The firm advocates for a measured approach, implementing AI only where it demonstrably improves business performance rather than pursuing technology for technology's sake.

Whether combating cybercrime or deploying productivity-enhancing AI solutions, CohnReznick positions itself at the forefront of technology consulting. The firm's tech-first approach represents a significant shift in how advisory services are delivered, particularly suited for the demands of 21st-century business environments where technology integration and digital transformation have become essential for competitive advantage and sustainable growth.