OutCast Lures Launches Handcrafted Holiday Gift Sets for Fishing Enthusiasts

OutCast Lures, a custom fishing lure manufacturer based in Holliston, Massachusetts, has introduced several unique collector gift sets specifically designed for the 2025 holiday shopping season. These new products feature impressive collector sets containing two or more of the company's distinctive fishing lures, presented in attractive packaging that makes them ideal for both recreational fishing enthusiasts and collectors of Americana arts.

The company operates two distinct brands catering to different fishing preferences and regions. The original OutCast Lures brand remains favored by serious ocean and coastal surf fishermen due to design elements that optimize casting distance while maintaining critical performance characteristics in swim action and fish-attracting behaviors. The newer Yellow Star Lures line serves anglers seeking smaller profile baits suitable for applications ranging from freshwater to near-shore light tackle saltwater species. Both product lines offer anglers multiple options to improve their fishing success while experiencing traditional craftsmanship and artistic finishing.

All OutCast Lures products are manufactured entirely in the company's Holliston workshop, employing local craftspeople involved in every production step including woodworking, painting, rigging, and packaging. Each product proudly displays a "Made in the USA" label, reflecting the company's commitment to providing living wages to staff during a period when domestic manufacturing in the fishing industry has been underrepresented. According to Jeff Adams, one of the partners at OutCast Lures, "Our products are designed and manufactured in our own local shop, and we have built a reputation for delivering top quality products for recreational anglers in many regions of the US."

The manufacturing process begins with premium grade woods, with turned bodies receiving saturation treatment to prevent water damage in both freshwater and saltwater use. Each body receives base primer paint followed by hand-painted finish patterns before being top-coated with clear coat finishes prior to rigging and packaging. This attention to detail has earned the company its tagline "OutCast Them All" and demonstrates the exacting standards applied to every lure leaving the workshop.

For the upcoming holiday season, OutCast Lures is featuring several Collector Gift Sets that pair two or more lure styles and color schemes in branded presentation boxes. These sets build on the company's previous experience creating custom products for individual customers seeking gifts for birthdays, graduations, and wedding party groomsmen gifts. The company has also developed unique products for corporate promotions, creating novel lure designs that incorporate logos or other relevant features. Manufacturer's suggested retail prices for the gift sets range from $65.95 to $94.95.

OutCast Lures products are available through their website at https://outcastlures.com as well as through their network of dealers across the United States. The company currently employs a handful of year-round operational staff along with seasonal employees during peak months, and has supported numerous interns through local schools to introduce students to the diverse tasks required in running a small business with handcrafted physical products.