LALICIOUS Appoints Carla Restaino to Lead Multi-Year Holiday Collections Campaign

LALICIOUS, the award-winning luxury body care brand celebrated for its natural ingredients and elevated sensory experiences, has appointed Carla Restaino as Social Media Manager for its multi-year Holiday Collections initiative spanning 2025–2028. This strategic, seasonal project will unify LALICIOUS's e-commerce, production, and wholesale efforts under a cohesive, content-driven holiday roadmap, marking one of the brand's most ambitious digital campaigns to date.

Restaino, a digital content creator known for crafting high-performing social storytelling and data-led campaign ecosystems, will lead social vision and execution across Instagram and TikTok, integrating PR activations, influencer collaborations, and full-funnel Meta partnerships. Under her direction, LALICIOUS's Holiday Collections will roll out in three distinct phases over the three-year period, representing a significant evolution in the brand's digital marketing approach.

The first year (2025–2026) will launch with coordinated PR mailers, influencer seeding, and synchronized e-commerce drops aligned with inventory readiness. Restaino will also partner with Meta to drive conversion-focused paid campaigns during peak shopping periods. This initial phase establishes the foundation for what promises to be one of the most comprehensive holiday marketing initiatives in the luxury body care sector.

Year two (2026–2027) expands the program to include creator-led livestreams, pre-sale windows, and enhanced e-commerce features such as holiday gift guides and PDP video modules. The final year (2027–2028) will introduce exclusive collaborations, omnichannel storytelling, and a user-generated content contest designed to engage loyal fans while reinforcing LALICIOUS's distinctive holiday identity across all consumer touchpoints.

Jessica Kernochan, Founder and CEO of LALICIOUS, emphasized the strategic importance of this appointment, noting that Restaino brings a dynamic blend of creativity, strategic discipline, and insight into how brands connect emotionally through digital channels. The timing is particularly significant as over half of LALICIOUS's business volume occurs during the holiday season, making this multi-year initiative crucial for the brand's continued growth and market positioning.

With a distinguished reputation across the beauty and wellness sector, LALICIOUS's collaborations and innovative marketing have been featured in publications like NewBeauty, Lady Clever, and Brit + Co, further cementing its place as a category leader. The appointment underscores the brand's commitment to modernizing its digital ecosystem while honoring its artisanal roots and commitment to self-care. For more information about the brand, visit https://www.lalicious.com/.

The multi-year initiative represents not just a marketing expansion, but a long-term vision that connects inspiration, storytelling, and commerce at every consumer touchpoint. This approach reflects broader industry trends toward integrated, multi-year marketing strategies that build brand loyalty and drive sustained growth through carefully orchestrated digital experiences. The phased rollout allows for continuous optimization based on consumer response and market dynamics, positioning LALICIOUS for continued leadership in the competitive luxury body care market.