Veteran Couple Brings The Red Chickz Hot Chicken Franchise to Woodland with Expansion Plans

The Red Chickz continues its expansion into Northern California with a new franchise location in Woodland owned by husband-and-wife team Danny and Kathy Lisath, both military veterans who met during their service in the U.S. Army. The couple identified franchising as their pathway to business ownership and generational wealth creation, selecting The Red Chickz for its high-quality food, community focus, and supportive corporate structure.

The Lisaths emphasized that their military background provided essential preparation for restaurant ownership, with Danny noting that "our military experience taught us discipline, teamwork, and resilience—skills that translate directly into business." This foundation in leadership and adaptability positions them well for the challenges of running a food service establishment where unexpected situations frequently arise.

Beyond financial objectives, the couple views their franchise investment as a means to create lasting impact through job creation and community engagement. They have already joined the Woodland Chamber of Commerce and plan partnerships with local schools and sports teams. Community events including Friends & Family Night and grand opening giveaways are planned to establish the restaurant as a neighborhood gathering place.

The franchise expansion represents broader trends in the food industry, where hot chicken has emerged as a significant growth category. The Lisaths researched multiple franchise opportunities before selecting The Red Chickz, attracted by what they described as "something exciting, high-quality, and community-driven" with a brand that "felt fresh and family-oriented."

Looking beyond their initial Woodland location, the couple has identified Davis, Vacaville, and Roseville as potential expansion markets. Their growth strategy emphasizes building a strong foundation before pursuing additional locations, reflecting the disciplined approach they developed during military service.

For aspiring entrepreneurs, the Lisaths' journey demonstrates how military experience can translate successfully into business ownership. Their story also highlights the importance of corporate support in franchising, with Kathy noting they "appreciated how hands-on and supportive the corporate team was" during the establishment process.

The couple's vision extends beyond restaurant operations to creating a welcoming environment where customers "feel the energy and warmth the moment they walk in." They aim to bring "a little taste of Nashville to Northern California" while establishing a family-friendly destination that becomes integral to the local community.

This franchise opening contributes to economic development in the Woodland area through job creation and local business partnerships. The Lisaths' commitment to "giving back—creating jobs in the community, offering growth opportunities for our team, and building relationships that last" reflects a business model that prioritizes both profitability and community impact.