Maestra.io Launches Shopify Loyalty App as Comprehensive Klaviyo Alternative for DTC Brands

Maestra.io, an all-in-one marketing platform for direct-to-consumer brands, has launched its Shopify Loyalty App called the Maestra Companion App. This new capability allows brands to deploy fully featured loyalty programs within minutes while seamlessly syncing first-party data into cross-channel customer journeys. The launch represents a significant expansion of Maestra.io's platform capabilities as the company positions itself as a comprehensive alternative to Klaviyo for mid-market to enterprise DTC brands.

The Maestra Companion App enables brands to launch personalized rewards and promotions effortlessly while showcasing challenges to earn points and highlighting available offers without requiring coding expertise. A key feature includes Loyalty at checkout, where shoppers can redeem points for personalized promo codes immediately before completing their purchases. This functionality integrates directly with the Shopify ecosystem, providing brands with powerful loyalty capabilities that work seamlessly with their existing e-commerce infrastructure.

Customer traction already demonstrates significant benefits for brands adopting the platform. Urban Armor Gear achieved a 64% cost reduction by consolidating its marketing stack with Maestra.io, realizing immediate savings of $100,000. This case illustrates how the platform delivers measurable financial gains for brands seeking alternatives to fragmented marketing technology solutions. The company's approach focuses on upgrading existing capabilities rather than simply replacing tools, as noted by Nick Salisbury, E-commerce Director at Urban Armor Gear, who stated that each tool replaced now works better than before with improved flows and AI recommendations that are understandable and controllable.

Maestra.io's rapid growth trajectory includes reaching $4 million in annual recurring revenue and expanding its team to more than 30 employees across Customer Success, sales, and engineering functions. The platform is trusted by brands including Sena, Selkirk Sport, The Adventure Challenge, and Bokksu, positioning itself as the preferred Klaviyo alternative for brands generating between $10 million and $100 million-plus in revenue. This growth reflects the increasing demand among DTC brands for unified marketing solutions that can handle complex customer journeys across multiple channels.

The platform's ease of deployment, combined with its powerful Customer Data Platform, allows DTC brands to go live faster and personalize every customer interaction across email, SMS/MMS/RCS, web, mobile push, and messaging platforms. According to Maryna Hradovich, COO and Co-Founder of Maestra.io, as marketing databases scale and retention becomes mission-critical, teams are outgrowing point solutions and seeking unified platforms. The Maestra.io platform consolidates loyalty, referrals, promotions, and omnichannel messaging into a single flow builder, eliminating tool sprawl while providing the personalization power and white-glove service brands need for profitable growth.

This development comes at a time when DTC brands face increasing pressure to optimize customer retention and lifetime value while controlling marketing technology costs. The ability to deploy comprehensive loyalty programs quickly, combined with the platform's CDP capabilities, addresses critical needs in the competitive e-commerce landscape. Brands can now access sophisticated loyalty features that were previously only available through multiple specialized tools, reducing complexity while improving customer engagement capabilities. For more information about Maestra.io's comprehensive marketing platform, visit https://www.maestra.io.