Search Atlas' OTTO SEO Wins Best AI Search Software at Global Search Awards 2025

Search Atlas Group has been awarded Best AI Search Software for OTTO SEO at the prestigious Global Search Awards, beating established competitors like Semrush and Ahrefs. The victory stems from OTTO SEO's ability to fully automate SEO execution, distinguishing it from solutions that only provide recommendations. This recognition solidifies Search Atlas' position as a pioneer in AI-driven search optimization technology.

OTTO SEO, described as the world's first automated SEO AI assistant, has revolutionized how businesses approach search engine optimization by eliminating manual labor and deploying thousands of webpage optimizations with minimal user input. The award specifically acknowledges OTTO's innovative approach to GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), which helps marketers increase their clients' visibility in large language models. The platform's fundamental shift in search optimization technology allows businesses to automate complex SEO tasks that traditionally required hundreds of hours of manual work simply by adding the OTTO pixel to their website.

The latest evolution of OTTO includes pixel-less, server-side installation that eliminates JavaScript dependencies. Implementation involves creating an API token within the Cloudflare account, enabling DNS permission, and validating and connecting it to OTTO, making the process seamless while ensuring permanent site changes. With universal CMS support across 20 different content management systems including WordPress, Shopify, Squarespace, and Go High Level available at https://www.searchatlas.com, OTTO adapts to virtually any website infrastructure.

Beyond organic search optimization, OTTO integrates paid search strategy through OTTO PPC, which builds complete, conversion-ready ad ecosystems. This component structures campaigns, automates negative keyword management, and refines ad copy, bids, and targeting through continuous machine-learning optimization to maximize conversions and long-term return on ad spend efficiency. The recent introduction of OTTO Agent on September 26 marks what Search Atlas CEO Manick Bhan describes as "the SEO Agentic Revolution." This conversational AI agent enables users to communicate directly with OTTO to deploy changes through natural language, making advanced SEO accessible to businesses of all sizes.

Manick Bhan, Founder, CEO and CTO of Search Atlas, stated that winning Best AI Search Software validates the extensive work invested in OTTO and the company's vision. He emphasized that OTTO isn't just about automation but about empowering marketers to focus on strategy while AI handles execution, fundamentally reimagining SEO for the age of AI-driven search. The platform has received enthusiastic praise from marketing professionals worldwide, with Alec Neumeyer, Co-Founder at Secure Line Marketing, noting that OTTO has transformed how they manage SEO by allowing quick updates to essential elements and scaling capabilities without increasing headcount.

Adam McChesney, Founder and CEO of Builders of Authority, reported significant results using OTTO, increasing from ranking for 185 keywords with 15 in the top 3 positions to ranking for 1,571 keywords with 55 keywords ranking number one, generating an estimated traffic value of $18,500 monthly. Looking ahead to 2026, Search Atlas plans to continue expanding its agentic tools ecosystem with what Bhan calls "Vibe SEO," drawing parallels to how "vibe coding" has revolutionized software development by making programming more intuitive and accessible. This approach represents the next evolutionary step in digital marketing, moving beyond traditional manual processes toward an intuitive, AI-driven methodology that feels natural and seamless for marketers.