Hi Auto Appoints Crystal Deaderick as Head of Sales to Drive Expansion of AI Voice Ordering Platform

Hi Auto, a global leader in AI-powered voice ordering for drive-thrus, has appointed Crystal Deaderick as Head of Sales, marking a significant step in the company's expansion strategy. Deaderick brings more than 20 years of combined experience in restaurant operations and technology sales to her new role, positioning her to drive Hi Auto's growth across the quick-service restaurant industry.

Deaderick's background includes over a decade of restaurant experience beginning at age 14, providing her with firsthand understanding of the daily challenges faced by restaurant teams. This operational foundation evolved into a successful technology sales career, with senior positions at Dragonfruit AI, Qu POS, and Revel Systems where she consistently exceeded performance targets and led teams to close multi-million-dollar technology deals. Her unique combination of restaurant operations knowledge and technology sales expertise enables her to effectively translate operator needs into practical technology solutions.

The appointment comes at a pivotal time for Hi Auto as the company's AI order-taking platform has expanded to serve nearly 1,000 drive-thru locations with impressive performance metrics. The platform achieves a 93 percent order completion rate and 96 percent accuracy, exceeding the industry standards outlined in Hi Auto's 2025 Buyer's Guide for QSRs which identifies 90 percent order completion and 95 percent accuracy as minimum requirements for commercial viability.

The growing demand for AI voice ordering solutions is driven by significant industry trends. According to Restroworks, drive-thrus account for more than 75 percent of all fast-food sales in the United States. This substantial market share, combined with ongoing labor shortages and customer demand for faster service, has made AI adoption a strategic priority for major restaurant chains seeking to maintain competitive advantage.

For restaurant operators, the benefits of implementing AI voice ordering systems are substantial. These systems reduce human error, improve upselling opportunities through controlled voice scripts and prompts, and maintain consistent service quality across locations. The technology also allows restaurant staff to focus on higher-value tasks that enhance customer experience rather than routine order-taking duties.

Deaderick's leadership will be crucial as Hi Auto addresses the challenges of scaling from hundreds to thousands of locations. Scaling introduces variables such as background noise, regional accents, and unique menu configurations that require sophisticated AI adaptation. Her operational background enables her to anticipate QSR operator concerns while her enterprise sales experience ensures she can deliver solutions aligned with business objectives.

The strategic focus under Deaderick's guidance will include building long-term partnerships with global QSR brands and driving adoption across major franchise networks. Her approach centers on helping restaurants achieve measurable operational gains through technology that supports both customer satisfaction and employee experience improvements. This aligns with Hi Auto's mission to redefine drive-thru performance through reliable, scalable AI solutions that benefit franchise owners, their staff, and customers alike.

Hi Auto's expansion strategy emphasizes sustained growth, customer success, and continued innovation in AI-driven voice ordering. The company's proven results, strong industry momentum, and experienced leadership position it to significantly influence how quick-service restaurants operate in the coming years. Deaderick's appointment represents a strategic investment in sales leadership that reinforces Hi Auto's commitment to delivering smarter, faster, and more reliable service through AI innovation.