Digital Impact Awards 2025 Recognize Credit Unions Driving Growth Through AI-Powered Engagement

The 2025 Digital Impact Awards, presented by DeepTarget Inc. in partnership with Access Softek, recognized five credit unions for their innovative use of data and artificial intelligence to transform digital banking engagement into measurable business growth. The awards ceremony took place during the Access Softek Client Conference in Jackson Hole, Wyoming, highlighting institutions that are redefining member relationships through intelligent, data-driven digital experiences.

Lebanon Federal Credit Union received the grand prize for its interactive loan calculator initiative, which helped members estimate monthly payments for various loan products including auto loans, personal loans, and mortgages. This data-driven approach empowered members to make confident financial decisions while generating 470 new loan account openings, demonstrating the tangible business impact of intelligent digital engagement strategies.

Four additional credit unions were recognized as finalists for their outstanding results and creative implementation of AI-driven digital campaigns. Crane Credit Union was honored for its High-Yield Checking 3.30 Predictive Model initiative, while Levo Credit Union received recognition for its Mortgage Pre-Approved program. Michigan School & Government Credit Union was acknowledged for its 2025 Spring Lending Auto campaign, and Rio Grande Credit Union was recognized for its 2025 Car Payment 2 initiative.

All finalists achieved exceptional results using DeepTarget's Digital Experience Platform within Access Softek's digital banking environment. These institutions exemplify how forward-thinking financial organizations are leveraging intelligent personalization and data insights to elevate digital banking engagement, deepen member relationships, and drive measurable growth across lending and deposit products.

The recognition of these credit unions signals a broader industry shift toward data-driven digital transformation in community financial institutions. As financial technology continues to evolve, the ability to deliver personalized, relevant digital experiences becomes increasingly critical for maintaining competitive advantage and member loyalty. The success stories from these award-winning institutions provide valuable case studies for other financial organizations seeking to optimize their digital engagement strategies.

Alaina Erhgood, Vice President of Marketing at Lebanon Federal Credit Union, emphasized the member-centric approach behind their winning initiative. The loan calculator was designed specifically to help members understand affordability, explore financial options, and make confident decisions about their borrowing needs. This focus on member empowerment through digital tools represents a significant evolution in how financial institutions approach customer relationship management and service delivery.

The measurable outcomes achieved by these credit unions demonstrate the potential for AI-powered digital engagement to drive substantial business results. Beyond the immediate financial benefits, these initiatives contribute to long-term member loyalty and relationship depth, which are increasingly important in a competitive financial services landscape. The success of these programs suggests that intelligent digital personalization represents a key differentiator for community financial institutions seeking to compete with larger national banks and digital-only financial providers.