Kelley | Uustal Appoints Manny Serra as Managing Partner to Enhance Legal Innovation and Client-Centered Justice

Kelley | Uustal, recognized as one of the nation's premier plaintiff trial firms, has appointed Manny Serra as Managing Partner. Founder John Uustal explained that Serra's role is to ensure the firm's track record of securing precedent-setting verdicts and life-changing outcomes continues to be matched by technology, infrastructure, and modern leadership at the pinnacle of trial law.

Serra brings extensive litigation experience, having handled more than 1,500 cases and conducted over 30 jury trials. His early career at the Broward County Public Defender's Office earned him the nickname "Motion Manny" from judges and established his reputation for "policing the police." His work in first-party property litigation exposed him to how large insurers systematically underpaid claims and treated people as case files rather than human beings. This experience shaped his conviction that people in the legal system deserve no stone left unturned in the quest for justice, with no shortcuts taken.

This commitment drives Serra's focus on delivering personalized, client-centered justice through technology. He teaches other attorneys how to use artificial intelligence in practice management and law firm operations, emphasizing that technology should center the person rather than remove people from the picture. He believes the best way to humanize the practice of law is to systematize it for the client's best interest.

Serra stated that Kelley | Uustal represents where the highest level of trial advocacy meets an uncompromising commitment to justice. His role ensures the team remains entirely focused on achieving extraordinary results for clients nationwide while he oversees the systems and innovation that sustain the firm's success. Prior to joining Kelley | Uustal, Serra was the managing partner of a trial firm based in Fort Lauderdale.

Serra earned his law degree from Nova Southeastern University Shepard Broad College of Law, where he was a member of the Law Review and Moot Court Society. His professional recognitions include the National Trial Lawyers Association's Top 40 Trial Lawyers Under 40, Florida Super Lawyers, Lawyers of Distinction, and most recently, the National Association of Distinguished Counsel. For more information about the firm, visit https://kelleyuustal.com.

The appointment signals Kelley | Uustal's strategic emphasis on integrating legal expertise with technological advancement to enhance client outcomes. This move could influence how plaintiff trial firms nationwide approach case management, potentially setting new standards for efficiency and client service in complex litigation. By prioritizing systems that support attorneys' focus on trial advocacy, the firm aims to maintain its leadership in securing substantial verdicts and settlements while adapting to evolving legal landscapes.