Massamagrell Advances Cultural Innovation with 9th Holy Grail Path Cultural Week

The municipality of Massamagrell in Valencia successfully hosted the 9th Cultural Week 'The Path of the Holy Grail' from October 20 to 24, 2025, establishing itself as a leading European cultural event that integrates heritage, knowledge, spirituality, and local development. Organized by the Cultural Association 'The Path of the Holy Grail' and the International Association 'The Path of the Holy Grail' Cultural Itinerary, with active collaboration from the Massamagrell City Council, the event showcased institutional cooperation and innovation applied to cultural programming.

Under the theme 'Valencia, Jubilee City, The Path of the Holy Grail,' the week featured exhibitions, conferences, roundtables, dramatized tours, and radio broadcasts with a pioneering approach: measuring and enhancing social, cultural, and environmental impact through the Local Impact Observatory and the REGENERA Tur-IA CUBE technological platform. Both tools, coordinated by ARTCARE Consulting, collected attendance indicators, citizen perception, and tangible results, contributing to a regenerative and smart tourism model linked to the Council of Europe's Cultural Route framework.

Association president Dr. Ana Mafé García, secretary Jesús Gimeno, and scientific committee representatives led a program addressing cultural diplomacy, path signage, peace culture, and intercultural dialogue. These elements support the consolidation of the Way of the Holy Grail as a European Cultural Route currently undergoing certification by the Council of Europe. This recognition positions Massamagrell and the Valencian Community alongside established European routes like the Way of St. James and Viking Routes, elevating regional cultural significance.

The week's programming included the exhibition 'The Holy Grail' accompanied by a special program on Play Radio Valencia 107.7 FM, emphasizing heritage memory and citizen participation. Subsequent days featured lectures on Holy Chalice epigraphy, traditional Pilgrim's Mass officiated by José Ribes Perea, and panels on cultural diplomacy and signage moderated by Dr. Fernando Molina Pons and Carmen de la Cagiga. These discussions highlighted the necessity of institutional cooperation, participatory design, and shared governance for route development.

The event coincided with the 2024 anniversary of DANA (National Association of Cultural and Cultural Organizations), underscoring municipal resilience and commitment to cultural regeneration. Through ARTCARE Consulting's methodology, Massamagrell becomes a living laboratory for regenerative experiences where culture's added value is quantitatively measured. Key conclusions demonstrate the Holy Grail Path as a driver of local transformation generating sustainable positive impacts, the Local Impact Observatory's utility for transparency and continuous improvement, and the REGENERA Tur-IA CUBE platform's potential for creating intelligent cultural routes through artificial intelligence integration.

The collaboration between the Local Corporation, the International Association of the Holy Grail Path Cultural Route, and cultural innovation ecosystems illustrates how institutional-citizen-technological partnerships can transform heritage into regeneration drivers. The 9th Cultural Week confirms Massamagrell not only as the Holy Grail Path's birthplace but as an innovation, dialogue, and peace space aligned with Council of Europe values, establishing new standards for cultural event impact measurement and community engagement.