Survey Reveals Widespread Safety Concerns Among Women, Driving Demand for Discreet Safety Technology

A recent survey of 1,500 U.S. women aged 18 to 50 commissioned by LogicMark Inc. (OTC: LGMK) reveals that safety concerns have become deeply embedded in women's daily routines, with 67% of respondents identifying walking alone at night as their primary fear. The survey, conducted by independent research firm Talker, found this concern significantly outpaced traveling in unfamiliar areas or navigating parking garages. According to LogicMark CEO Chia-Lin Simmons, these findings expose a critical reality that can no longer be ignored, with women living with pervasive anxiety that significantly impacts and reshapes their daily lives.

The data shows that 38% of women reported safety concerns that actively impact their daily lives, with 13% experiencing significant limitations and 25% somewhat restricting their movements and choices. Additionally, 32% of respondents have experienced situations where they felt unsafe but were unable to contact someone for help, with another 26% facing this scenario multiple times. Simmons noted that as a result, women are increasingly turning to technology for defense, protection and peace of mind.

The survey revealed that 71% of women prefer safety devices that are either completely invisible or disguised as jewelry and accessories, indicating a strong market preference for discreet protection solutions. This preference comes as traditional safety measures like pepper spray and location devices are becoming inadequate and antiquated given current technology. Women also expressed desire for devices that can contact authorities and family members during emergencies.

LogicMark is addressing these needs with Aster, its app that transforms smartphones into 24/7 personal safety monitoring devices. The Aster app, which works on both iPhone and Android devices, provides four ways to get help: an emergency button, a home screen slider for quick access to emergency services, a 'Hold Until Safe' button to arm the app, and the 'Follow-Me' feature to schedule alerts and check-ins. Once activated, the app requires users to enter a PIN to cancel if the threat becomes less urgent, with emergency services alerted and dispatched to the phone's GPS location.

For situations when phones aren't accessible, LogicMark offers a free emergency button with Aster subscription. This compact device, no bigger than an AirTag, clips to purses, keychains or backpack straps and calls for help with three presses. A 24/7 monitoring service answers and stays on the phone until users feel safe, with the button featuring a five-month battery life. The combination of the Aster app and emergency button provides comprehensive protection that aligns with women's digital-first approach to safety.

The shift toward technology-based safety solutions reflects broader trends in personal security. The survey found that 70% of respondents use mobile devices to keep friends and family informed of their whereabouts, while about 50% actively share their location through smartphones and apps. This digital approach is particularly popular among younger women aged 18-25, with 62% using location-sharing apps compared to 41% of women aged 36-50. The global personal security app market is forecast to reach $2.45 billion by the end of 2032, growing at a CAGR of 14% between now and 2032, according to industry projections available at https://www.benzinga.com.

Simmons emphasized that beyond developing innovative safety technology, there's a need to advocate for systemic changes addressing the root causes forcing women to live in fear. Every safety concern revealed in the survey represents a call to action for society to create environments where women can move freely without constant anxiety. As personal safety technology continues to evolve, companies like LogicMark are positioned to play an increasing role in providing solutions that meet the evolving needs for discretion, connectivity, and reliable emergency response.