goGLOW Expands to Sherman Oaks with Luxury Spray-Tanning Studio

Los Angeles residents seeking a healthy, radiant glow for upcoming holiday gatherings have a new luxury option with goGLOW's expansion into Sherman Oaks. The national spray-tanning brand has opened its first California location in the Valley, introducing a skin-first approach to sunless tanning that emphasizes both beauty and wellness. The timing aligns perfectly with the holiday season, as Thanksgiving gatherings, Christmas parties, and end-of-year celebrations drive demand for beauty services that deliver natural-looking results without compromising skin health.

The Sherman Oaks studio features a sleek, modern design where trained Glow Artists create custom airbrush tans using clean, skin-hydrating formulas. Each tan is uniquely blended to match individual skin tones, resulting in a natural, bronzed finish that avoids the streaks, odor, or orange undertones commonly associated with traditional spray tans. The brand's commitment to skin health is reflected in its vegan, paraben-free formulas infused with antioxidants and botanicals, positioning goGLOW as part of the growing movement toward wellness-driven, eco-conscious beauty spaces in Los Angeles.

A Grand Opening Celebration is scheduled for Friday, December 5, from 12 p.m. to 3 p.m., featuring live demonstrations, giveaways, and an exclusive first look at the brand's new Glow Bar concept, which blends luxury skincare and beauty in one experience. Founder and CEO Melanie Richards and President Tori Johnston will attend the event, where guests can learn about holiday gift card options and seasonal memberships. More information about the Sherman Oaks location is available at https://www.goglow.co/sherman-oaks.

The expansion into California represents a strategic move for goGLOW, which has built a loyal national following and now aims to establish itself in Los Angeles' influential beauty market. Founder Melanie Richards emphasized the significance of the location, stating, California deserves a glow that's as healthy as it is beautiful. Los Angeles sets the tone for beauty trends, and we're excited to offer an experience that blends skincare and confidence — without the sun damage. The Sherman Oaks studio was designed to bring that signature goGLOW radiance to the heart of the Valley.

The opening marks the first of several planned California studios in the Los Angeles area, reflecting the brand's growth trajectory and the increasing consumer preference for health-conscious beauty alternatives. As goGLOW continues to expand with 66 franchise units in development and 10 locations currently open nationwide, its presence in Sherman Oaks adds a fresh face to the local beauty landscape, offering residents a premium option for maintaining a healthy glow throughout the holidays and beyond.