Industry Experts to Address Conversion Optimization Strategies in Response to AI Search Disruption

The digital marketing landscape is undergoing a fundamental transformation as artificial intelligence reshapes how businesses get found online, prompting industry leaders to gather for a critical discussion about conversion optimization strategies. Search Atlas Head of Marketing Justin Rondeau will join six other experts for a five-hour virtual event focused on converting existing traffic into predictable revenue, addressing what organizers describe as an urgent need for businesses to adapt to changing search dynamics.

The Duda MegaWebinar comes at a pivotal moment for digital marketers as AI reduces predictable traffic from traditional search engines, forcing businesses to reconsider strategies that have proven effective for more than two decades. Rather than pursuing uncertain AI SEO tactics, the webinar will position conversion optimization as the fastest and most cost-effective approach to protecting revenue in the current environment. Event organizers emphasize that many marketers remain overly focused on driving maximum traffic from AI search while neglecting the crucial conversion component of the marketing funnel.

We're at a point where the old playbook of 'just get more traffic' isn't working the way it used to, said Justin Rondeau, who brings nearly 15 years of conversion optimization experience working with SaaS companies, agencies, and eCommerce brands. The businesses that will thrive aren't the ones getting the most visitors, they're the ones converting the visitors they already have. Rondeau's presentation will deliver practical, implementation-ready strategies rather than theoretical frameworks, drawing from his extensive background driving measurable growth across multiple business sectors.

In my session, I'll walk through the specific tactics and frameworks we've used to help businesses increase revenue without spending another dollar on traffic, Rondeau commented. Because at the end of the day, traffic's cute, but revenue is better. The webinar represents an opportunity for professionals seeking to navigate the challenges of AI search to obtain actionable insights and proven methodologies.

The event targets agencies managing client websites, in-house marketing teams responsible for revenue growth, SaaS companies aiming to improve lead generation, and business owners looking to maximize return on investment from existing web traffic. Organizers indicate the content will prove particularly valuable for professionals who have witnessed traditional traffic sources becoming less predictable and require strategies that deliver measurable results quickly. More information about the event is available on https://www.duda.co.

If you're still chasing traffic numbers while your competitors are optimizing conversion rates, you're fighting yesterday's battle, Rondeau added. This event is for people who are ready to shift their focus to what actually matters, turning visitors into customers and customers into revenue. The webinar takes place on November 5, 2025, at 9:00 AM PT, with free registration available and recorded sessions provided to those unable to attend live.