Greysteel Expands West Coast Presence Through Strategic Acquisition of Nara Advisors

Greysteel, a leading national commercial real estate and capital markets services firm, has strategically acquired Nara Advisors, a San Diego-headquartered commercial real estate advisory firm with significant presence throughout Southern California. This acquisition represents a major step in Greysteel's inorganic growth strategy, substantially increasing its market share and service capabilities on the West Coast, particularly within the multifamily and retail real estate sectors.

The transaction brings experienced advisors to the Greysteel platform across key Southern California markets including San Diego, Orange County, Long Beach and the Inland Empire where Nara maintains offices. Nara's CEO and Founder, Jason Lee, will join Greysteel in a senior leadership role, bringing his team's specialized expertise in multifamily and retail sectors, including investment sales, 1031 exchanges, off-market transactions, and development opportunities. The integration of this expert team is designed to accelerate client service by combining deep local market knowledge with Greysteel's national platform capabilities.

Lacey Willard, Executive Vice President at Greysteel, described the acquisition as transformative for both the firm and its clients. The proven track record, entrepreneurial culture, and deep roots in Southern California that Nara Advisors brings to the table create what company leadership considers a perfect match for Greysteel's existing platform. This strategic move aligns with Greysteel's ongoing expansion strategy to strengthen presence and influence across all markets served.

Built on cross-market collaboration principles, Greysteel's platform ensures this acquisition delivers value extending well beyond Southern California markets. Doug Banerjee, Senior Managing Director in Dallas, emphasized the strategic alignment, noting that Jason Lee brings trusted client relationships that complement Greysteel's mission to connect investors to diversified commercial real estate opportunities while delivering exceptional results across multiple markets.

Jason Lee commented on the partnership, highlighting the shared vision for the future of real estate advisory that both firms maintain. He noted that the combination creates an opportunity to set new standards for service and execution in Southern California and beyond, built on collaboration, technology, and unwavering commitment to client success. The integration of the Nara Advisors team is effective immediately, with clients expected to benefit from the combined firm's expanded network, enhanced market intelligence, and broader access to capital solutions.

For additional information about Greysteel's services and platform, visit https://www.greysteel.com. This acquisition positions Greysteel to better serve the dynamic Southern California commercial real estate market while expanding its national footprint through strategic integration of local expertise and established market relationships.