Impel and RockED Launch Automotive AI Certification to Transform Workforce Skills

Impel, the global leader in Automotive AI solutions, has publicly launched the Automotive AI Certification Program in partnership with RockED, the auto industry's premier mobile learning platform. This first-of-its-kind initiative aims to equip automotive retailing professionals with the skills and knowledge needed to succeed in AI-centric work environments, setting a benchmark for AI fluency and workforce readiness in automotive retail.

The certification program includes more than 70 microlearning modules focused on core AI concepts, real-world applications, and best practices for using AI solutions to drive productivity and performance. Available through the free RockED mobile app at https://www.rocked.us, the content is delivered through short-form video designed for modern learners—on-demand, actionable, and engaging. An Advanced Automotive AI Certification Program is also available for automotive managers and executives to help them successfully plan and implement AI programs and strategies.

The program's significance is underscored by its rapid adoption, with 2,000 automotive professionals enrolling in the free program within just four weeks of its limited rollout. This demonstrates strong demand for accessible, role-based AI training tailored to the nuances of automotive retail. For automotive professionals, the certification serves as a catalyst for career development, providing in-demand, future-ready skills necessary to elevate performance and unlock new advancement opportunities.

For automotive retailers, the program represents a valuable resource designed to improve workforce performance and retention. By upskilling employees and empowering them to take on more strategic roles, dealers can increase employee satisfaction and reduce turnover while driving greater operational efficiency and long-term business growth. Devin Daly, Co-Founder and CEO of Impel, emphasized that the program helps deliver the future of work today, noting that success will increasingly depend on how well people and technology work together as AI reshapes industries.

The certification launches at a critical time as AI adoption surges across all industries, requiring employees to adapt to new processes, workflows, tools, and job responsibilities. Similar to how Google Analytics certification became an industry standard for digital marketing, this program is positioned to become the gold standard for AI readiness in automotive retail. Learners who complete the certifications earn digital badges and shareable credentials that can be added to resumes, email signatures, and social profiles, offering a competitive edge in an increasingly tech-driven workforce.

Matthias Stoever, CEO of RockED, highlighted that AI is fundamentally changing how work gets done in automotive retail, requiring new capabilities beyond just new tools. The certification program focuses on enabling confidence, adaptability, and long-term career growth by delivering engaging, accessible learning experiences directly to dealership employees' devices. Marco Schnabl, Founder of RockED, added that this program represents a turning point in workforce development for automotive retail, with thriving dealerships being those that consistently invest in their people and equip them for industry transformation.

Prior to the industry-wide certification launch, Impel and RockED had partnered to deliver on-demand product training for Impel customers, providing tailored educational tracks to help dealers maximize the value of their AI investments across chat, sales, and service operations. The collaboration combines Impel's AI expertise with RockED's mobile-first learning approach to provide forward-thinking education that prepares employees to adapt and succeed as the automotive industry continues to evolve.