Cedars-Sinai Park has introduced a comprehensive digital transformation with the launch of its new website, designed to provide families with an immersive experience that mirrors the actual campus environment. The platform moves beyond traditional senior care websites by prioritizing emotional connection over clinical structure, featuring intuitive navigation, immersive visuals, and thoughtfully crafted content that guides visitors through distinct journeys for each service line.
The new digital experience reflects the organization's commitment to maintaining its heritage while embracing modern technology. Rachael White, Administrator at Cedars-Sinai Park, emphasized that the website carries the same heart and hospitality that has characterized the organization's physical care for over a century into the digital realm. This approach allows families to develop an authentic understanding of the campus culture before visiting in person.
Greatness Digital, the agency responsible for the website development, described the project as a reimagining of how families feel during their search for senior care services. Every element of the design was intentionally created to mirror the warmth, respect, and vibrancy that define the Cedars-Sinai Park experience. The website incorporates interactive photography, accessible layouts, and a clear storytelling flow that highlights both the organization's historical roots and its contemporary evolution.
The digital platform showcases Cedars-Sinai Park's full continuum of care services, including Assisted Living, Skilled Nursing, Rehabilitation, Adult Day Services, and In-Home Care. This comprehensive representation demonstrates the organization's holistic approach to senior care, which has been refined through more than 100 years of service to Portland's senior community. The website also honors the organization's deep Portland roots by weaving local history, culture, and community connections throughout the digital experience.
Families can now explore this new digital experience at https://www.cedarsinaipark.org, where the mobile-first design ensures accessibility across all devices. This digital transformation represents a significant advancement in how senior care organizations communicate their values and services, potentially setting new standards for the industry by demonstrating how technology can enhance rather than replace human connection in care discovery processes.
