Verizon and David Beckham Launch 'Golden Ticket' Sweepstakes for FIFA World Cup 26

Verizon and global soccer icon David Beckham have launched the first-ever 'Golden Ticket' sweepstakes as part of the Verizon Ultimate Access to FIFA World Cup 26 program. The initiative provides Verizon customers with a unique opportunity to win hundreds of 'Golden Tickets' that grant exclusive on-field access to watch portions of FIFA World Cup 26 matches directly from the pitch, bringing fans closer to the action than ever before.

The sweepstakes represents a significant development in fan engagement for major sporting events, offering unprecedented access that could redefine how telecommunications companies partner with global sporting organizations. As the official telecommunication services sponsor for FIFA World Cup 26, Verizon is positioning itself to deliver exceptional value to its customer base through this innovative program.

Customers can enter the sweepstakes exclusively through their My Verizon app via Verizon Access, which provides customers with entry to exclusive events and experiences simply for being Verizon subscribers. The entry period runs from November 6 through November 20, 2025, giving customers a limited window to participate in this groundbreaking opportunity.

This initiative builds on Verizon's earlier announcement at the end of September 2025, when David Beckham joined an all-star roster of talent including Tim Howard, Alyssa and Gisele Thompson, and Chucky Lozano to launch the Verizon Ultimate Access campaign in preparation for FIFA World Cup 26. The company has committed to giving away thousands of free tickets to the games throughout 2026, including hundreds of the coveted 'Golden Tickets' for pitchside viewing access.

For non-Verizon customers interested in participating, the company indicates there is still time to switch services by visiting a nearby store or https://www.verizon.com. Additional information about the program is available at https://www.verizon.com/FIFA.

The Verizon Ultimate Access program represents a significant shift in how telecommunications companies leverage major sporting events to enhance customer loyalty and acquisition. By offering once-in-a-lifetime experiences like pitchside access to World Cup matches, Verizon is setting a new standard for corporate sponsorship benefits that directly impact consumer engagement.

This approach could influence future sponsorship models across the telecommunications industry and beyond, as companies seek to provide tangible, memorable experiences rather than traditional promotional benefits. The program's success may determine how other major brands structure their partnerships with global sporting events in the future.

Beyond the 'Golden Ticket' sweepstakes, Verizon has promised additional customer surprises, special events, merchandise collaborations, and more throughout the buildup to FIFA World Cup 26. This comprehensive approach to fan engagement demonstrates the company's commitment to maximizing its sponsorship investment while delivering exceptional value to its customer base.