Concorde Promotes Sydney Hockaday to Managing Director of Marketing

Concorde has promoted Sydney Hockaday to managing director, marketing, positioning her to shape and implement the firm's integrated marketing strategy across its broker-dealer, RIA and insurance divisions. This expanded leadership role encompasses brand development, communications and strategic planning, with the objective of aligning marketing and business development initiatives with Concorde's long-term growth objectives and advisor-focused mission.

Danielle Delongchamp, president and chief executive officer of Concorde, expressed confidence in Hockaday's capabilities, stating that since joining earlier this year, she has expanded the role beyond the original job description and taken on responsibilities reflecting her growing leadership. Delongchamp noted that Hockaday has strengthened Concorde's brand, communications and event experience in meaningful ways, with her leadership, creativity and dedication continuing to shape how the firm supports advisors, sponsors and internal teams.

Hockaday joined Concorde in March 2025 as director of marketing, where she successfully rebranded the firm, redefined communication procedures, and conceptualized and launched a new marketing partnership initiative. Her rapid advancement to managing director within months of joining underscores the significant impact she has made on the organization's marketing infrastructure and strategic direction.

Prior to her tenure at Concorde, Hockaday served as vice president of marketing at Capital Square, one of the nation's leading sponsors of tax-advantaged real estate investments. During her time there, she managed marketing for approximately 90 investment offerings comprising nearly 100 individual commercial real estate properties. Her oversight extended to approximately $7 billion in transaction volume, demonstrating her capacity to handle complex, high-value marketing campaigns in the financial services sector. She also led Capital Square's corporate rebrand in 2019, further establishing her expertise in brand transformation within financial services.

Hockaday's industry involvement includes serving as chair of the Marketing and Communications Committee for ADISA, the largest trade association for the alternative and direct investment industry. This position provides her with broad industry perspective and connections that may benefit Concorde's marketing initiatives and industry positioning.

The promotion signals Concorde's commitment to strengthening its marketing leadership as the firm continues to expand its national presence. As a full-service broker-dealer, SEC-registered investment advisor and insurance firm, Concorde serves clients across all 50 states through its integrated ecosystem of investment, advisory and insurance solutions. The firm's parent company, Concorde Holdings, Inc., oversees Concorde Investment Services, Concorde Asset Management and Concorde Insurance Agency, with marketing coordination across these entities becoming increasingly important for brand consistency and growth.

This leadership appointment reflects the growing importance of integrated marketing strategies in the financial services industry, where firms must coordinate messaging across multiple regulatory frameworks and business lines. Hockaday's experience spanning real estate investments, alternative investments and now comprehensive wealth management positions her to navigate these complexities while maintaining a consistent brand voice. For more information about Concorde's services, visit https://concordeis.com.