Yao Wen Appointed Production Designer for Scroll&Swoon's Vertical Series Carole's Regrets

Scroll&Swoon, LLC has announced the appointment of production designer Yao Wen to lead the visual design for its upcoming vertical-format series Carole's Regrets, scheduled for production from October 1, 2028 through December 15, 2028. The series will be distributed on leading short-form content platforms Vigloo and Goodshort, positioning the project at the forefront of digital storytelling innovation for mobile audiences.

As Production Designer, Yao Wen assumes a pivotal creative role in defining the series' aesthetic identity and design philosophy. Her responsibilities encompass comprehensive concept development, art direction, and the creation of modular, adaptable set environments specifically optimized for vertical storytelling formats. Wen collaborates closely with producers Arwen (Ziyu) Wang and Jocelyn Koo, alongside Academy Award-winning director Rommel Villa, overseeing every stage of design execution from initial visual concept briefs and mood boards to lighting design, materials selection, and set dressing throughout the production cycle.

Wen's leadership contributes significantly to the series' innovative production model, which emphasizes modular design frameworks capable of evolving across brands, genres, and campaign cycles. By implementing scalable art direction systems, she ensures that Scroll&Swoon's signature visual tone remains consistent across its portfolio while maintaining the agility required for new seasonal and commercial clients. This approach represents a fundamental shift in how production design can support sustainable content creation in the digital media landscape.

Producer Arwen (Ziyu) Wang emphasized Wen's unique qualifications, stating that Yao brings an intuitive architectural precision and emotional clarity to her design approach. Wang noted that Wen's ability to shape physical spaces that both reflect character psychology and streamline production efficiency makes her work invaluable to the company's 2028 production slate. This combination of artistic vision and practical execution addresses a critical need in the rapidly evolving vertical content industry.

The appointment signals Scroll&Swoon's commitment to elevating production standards in short-form digital content. Producer Jocelyn Koo highlighted that Carole's Regrets represents a deeply modern, emotionally intelligent narrative designed specifically for the mobile screen generation. Koo emphasized that Wen's designs provide the narrative with a vivid, cinematic language that feels both expansive and intimate, bridging the gap between traditional cinematic experiences and mobile viewing habits.

Wen's design process extends beyond production into post-production phases, where she oversees visual audits, brand alignment updates, and the long-term maintenance of Scroll&Swoon's design assets. This comprehensive approach ensures that Carole's Regrets not only elevates the artistic standard of vertical cinema but also establishes a sustainable model for high-value production design in digital-forward storytelling. The series represents a key milestone in Scroll&Swoon's evolving creative ecosystem, uniting a distinguished international production team within Los Angeles's thriving independent content community while setting new benchmarks for visual storytelling in the mobile content space.