Rumble Secures $100 Million Advertising Commitment From Tether to Boost Creator Economy

Rumble, the freedom-first technology platform, has agreed to a $100 million advertising commitment with Tether, representing $50 million per year over a two-year period beginning in the first quarter of 2026. This substantial financial backing from Tether, the largest player in digital assets and the most widely used dollar stablecoin with more than 500 million users, significantly strengthens Rumble's position in the competitive digital media landscape. The commitment follows Rumble's announcements earlier today of its definitive agreement to submit a voluntary exchange offer for Northern Data AG and Tether's commitment to purchase up to $150 million of GPU services from the company following the closing of the exchange offer.

The advertising commitment makes clear that the future of creator monetization and digital advertising belongs to platforms that champion freedom, transparency, and innovation. Tether's support reinforces Rumble's push for a freer and more open digital ecosystem, positioning the platform as a viable alternative to mainstream digital media companies. This partnership represents a significant validation of Rumble's business model and its commitment to protecting a free and open internet.

A key component of this advertising commitment involves driving Rumble Wallet usage and engagement. The Rumble Wallet offers seamless payment capabilities, connecting video engagement and creator commerce with USD₮, XAU₮, and BTC. This integration represents a significant advancement in how creators can monetize their content and engage with their audiences through transparent, privacy-focused financial tools. The wallet functionality can be explored further at https://rumble.com/wallet.

The partnership will expand monetization opportunities for both new and existing creators on the Rumble platform who prioritize freedom of speech within their communities. This financial backing empowers creators to grow and sustain open and authentic spaces online, providing them with enhanced revenue streams and greater financial independence. The commitment accelerates the creation of new advertising solutions and expands Rumble's community with a wave of new creators joining the platform, potentially reshaping the digital content creation landscape.

Chris Pavlovski, Chairman and Chief Executive Officer of Rumble, stated that Tether's commitment to their freedom-first video platform proves that Rumble and the creators who have stood unwaveringly for free speech are the foundation for the future of advertising and creator monetization. He emphasized that integrating advertising with Rumble Wallet is paving the way for a transparent, privacy-focused, and independent future of monetization and engagement for creators and users. This partnership signals a growing trend toward alternative platforms that prioritize user sovereignty and financial independence in the digital space.

Tether, as the creator of the world's most used stablecoin and a pioneer in building decentralized financial, communication, AI, and energy infrastructure, brings substantial credibility and resources to this partnership. With a mission to promote financial inclusion and sovereign access to resources, Tether supports projects globally that align with the principles of openness, transparency, and technological independence. More information about Tether's initiatives can be found at https://tether.to. This collaboration between Rumble and Tether represents a significant development in the convergence of digital media, financial technology, and decentralized systems, potentially setting new standards for how creators monetize content and engage with their audiences in an increasingly digital world.