Lenzing Invests €15 Million to Expand Premium Viscose Fiber Production for Hygiene Market
TL;DR
Lenzing AG's EUR 15 million investment expands premium viscose fiber capacity, strengthening its competitive position in the growing hygiene market with superior products.
The expansion increases production capacity for VEOCEL™ Viscostar trilobal cross-section fiber, which outperforms conventional viscose in Syngina values for efficient absorbency.
This investment supports sustainable innovation in hygiene products, contributing to better quality feminine care solutions and advancing circular economy principles.
Lenzing's trilobal cross-section fiber technology creates a distinct fiber structure that significantly enhances absorbency performance in tampon products.
The Lenzing AG is investing approximately €15 million to expand its production capacity for premium viscose fibers at its site in Lenzing, Austria. This strategic investment represents a significant commitment to the global hygiene market and reinforces the company's position as a trusted provider of sustainable, high-quality fibers for feminine care applications. The expansion specifically targets increased capacity for the trilobal cross-section fiber VEOCEL™ Viscostar, which offers superior performance characteristics compared to conventional viscose fibers.
This investment forms part of the company's recently announced €100 million investment program designed to secure the long-term competitiveness of Lenzing's Austrian production sites. The capacity expansion enables Lenzing to meet growing demand from strategic customers while maintaining the highest quality standards. The VEOCEL™ Viscostar fiber's distinct cross-section significantly contributes to efficient absorbency in tampon products, outperforming conventional viscose in Syngina values, making it particularly valuable for hygiene applications where performance and reliability are critical.
Rohit Aggarwal, CEO of Lenzing AG, emphasized the strategic importance of this investment, stating that it reinforces one of the key pillars of the company's nonwovens business and strengthens the foundation for long-term growth and sustainable supply. The initiative supports Lenzing's broader strategic goals focused on premium products, sustainability, and technological differentiation. By expanding production capacity for specialized fibers, Lenzing enhances its ability to provide innovative solutions that meet evolving market demands while maintaining its commitment to environmental responsibility.
Patricia A. Sargeant, EVP Commercial Nonwovens at Lenzing, highlighted how this investment demonstrates the company's commitment to delivering sustainable innovation in the hygiene segment. She described it as a clear signal of Lenzing's long-term growth ambitions and customer-centric approach in a dynamic market environment. The expansion contributes to the continued diversification of the company's high-value portfolio and enhances its competitiveness in the hygiene sector, positioning Lenzing to capitalize on growing consumer demand for sustainable and high-performance hygiene products.
The investment has broader implications for the hygiene industry, as it represents a significant step toward meeting increasing demand for sustainable alternatives in feminine care products. Consumers and manufacturers alike are seeking environmentally responsible solutions that don't compromise on performance, and Lenzing's expanded capacity for premium viscose fibers addresses this need directly. Additional information about this initiative can be found at https://mediadb.lenzing.com/pinaccess/showpin.do?pinCode=tMrUAjBfDMTv. The original announcement was published on https://www.newmediawire.com.
Curated from NewMediaWire