SEGG Media Expands NBA Yearbook Campaign to Seven Iconic Franchises

SEGG Media Corporation (NASDAQ: SEGG, LTRYW), parent company of Sports.com, has announced a major expansion of its U.S. marketing strategy through full-page advertisements in seven premier NBA team yearbooks for the 2025-26 season. The campaign covers iconic franchises including the Boston Celtics, Chicago Bulls, Golden State Warriors, Houston Rockets, Los Angeles Lakers, Miami Heat, and New York Knicks, representing some of the most valuable and recognized brands in professional basketball.

The NBA yearbook initiative follows SEGG Media's successful 2025-26 NFL Yearbook campaign that spanned 25 stadiums, demonstrating the company's growing footprint across America's top sports leagues. This strategic expansion into multiple major sports properties highlights SEGG Media's commitment to establishing a significant presence within the most valuable sports ecosystems globally. The campaign is being managed through Professional Sports Publications, leveraging their expertise in sports marketing and publication distribution.

Matthew McGahan, chairman, president, and CEO of SEGG Media, emphasized the strategic importance of these placements, stating that by executing brand placements within the NFL, NBA, and IndyCar, the company is delivering precisely what shareholders expect: visibility within the most valuable and culturally significant sports ecosystems in the world. This multi-league approach represents a comprehensive strategy to capture audience attention across different sports demographics and geographic markets.

Director Marc Bircham added that the move advances SEGG Media's broader goal to build a global sports media conglomerate, with new fan engagement and behind-the-scenes content initiatives planned for 2026. This indicates that the yearbook campaigns represent just one component of a larger strategic vision for the company's growth and market positioning. The planned expansion into additional content initiatives suggests SEGG Media is building toward a more comprehensive sports media offering beyond traditional advertising placements.

The selection of these seven specific NBA franchises represents a strategic targeting of markets with strong fan bases, historical significance, and substantial media exposure. Teams like the Lakers, Celtics, and Knicks represent some of the most valuable franchises in professional sports, providing SEGG Media with access to engaged fan communities and significant brand exposure opportunities. This targeted approach to market penetration demonstrates the company's understanding of the sports media landscape and its commitment to strategic growth.

For investors and industry observers, this expansion signals SEGG Media's continued execution of its stated strategy to build a global sports media presence. The company's portfolio of digital assets including Sports.com, Concerts.com and Lottery.com positions it to leverage cross-platform opportunities and audience engagement across multiple entertainment verticals. The focus on immersive fan engagement, ethical gaming and AI-driven live experiences represents a forward-looking approach to sports media that aligns with evolving consumer preferences and technological advancements in the industry.