Nix Innovation has officially launched as a global venture studio exclusively focused on transforming retail and eCommerce through artificial intelligence and deep technology solutions. Founded by entrepreneur Amir Salehi, the studio emerged from a year of development work aimed at fundamentally reimagining how shopping will function in the future.
The venture studio takes its name from the concept of rejecting outdated methods and starting from zero, reflecting its approach to solving modern retail challenges by rethinking problems from their foundation rather than applying surface-level fixes. According to Salehi, many eCommerce brands struggle with persistent issues like high shopping cart abandonment and increasing return rates, often attempting solutions that fail to address the core experience problems. The real solution begins with understanding human behavior, designing better customer journeys, and connecting technology with emotional engagement.
Nix Innovation has already developed two ventures that demonstrate its approach to retail transformation. Xanavo reimagines mobile shopping by delivering app-like experiences directly through web browsers, using artificial intelligence to personalize every step and improve product discovery. This helps brands connect more effectively with shoppers while reducing friction throughout the buying journey. Meanwhile, DialoBuy brings the human touch to online shopping by providing virtual salespeople that enable customers to ask questions, explore products, and make confident purchasing decisions through natural conversation.
The studio operates with a founder-friendly model that seeks out unconventional thinkers who challenge accepted norms and move quickly. All ventures within the Nix Innovation ecosystem share a common technology foundation called the shared tech core, which accelerates growth and facilitates learning across companies. This structure supports what the studio calls the Lego strategy, where each venture functions as an interconnected piece that strengthens the entire ecosystem with every new development.
Nix Innovation specifically targets four core challenges that continue to limit retail growth: user experience friction caused by disconnected touchpoints, return rate challenges stemming from poor product discovery and unclear expectations, logistics complexity involving supply chain inefficiencies and fulfillment delays, and performance gaps resulting from outdated systems and manual processes. By addressing these fundamental issues through technology-driven solutions, the studio aims to create more seamless, personalized, and efficient shopping experiences that benefit both retailers and consumers.
As one of the few venture studios in Europe with an exclusive retail and eCommerce focus, Nix Innovation brings specialized expertise to an industry facing rapid transformation. The studio's approach represents a shift toward solving retail problems at their source rather than treating symptoms, with early traction already demonstrated among European retailers using its initial ventures. More information about the company's approach and ventures can be found at https://www.nixinnovation.com.
