Luffa Appoints Michael Liu as Chief Technology Officer to Advance AI-Native Fan Ecosystem

Luffa, the next-generation social operating system built for the fan economy, has appointed Michael Liu as Chief Technology Officer to lead the company's technological advancement during a critical scaling phase. Liu joins as Luffa expands its decentralized fan graph, enhances its AI-driven personalization engine, and prepares for global expansion on Endless Protocol, bringing significant expertise in artificial intelligence, decentralized infrastructure, and global market dynamics.

Liu brings a unique combination of deep technical expertise and international commercialization experience across multiple sectors including AI, energy systems, fintech, and emerging markets. As Co-Founder and CEO of Fam Capital, a multinational venture firm with headquarters in Palo Alto and offices in Hong Kong and Dubai, he has directed over $150 million in cross-border investments focused on AI infrastructure and decentralized finance. His background includes serving as Leading Expert of AI at one of the world's largest energy companies, where he led development of the world's first energy-focused AI computing cloud and large-scale AI systems for smart grid reliability and autonomous optimization.

In his new role at Luffa, Liu will oversee core technology strategy, AI architecture, decentralized infrastructure design, and engineering execution across product, data, and security domains. His leadership is expected to accelerate Luffa's mission to create a secure, encrypted, creator-owned environment where fans can participate, earn, and interact without intermediaries or centralized data risks. The appointment comes at a strategic time for the company as it seeks to deepen its technological capabilities while expanding its global footprint.

Esra Ozturk, Head of Product at Luffa, emphasized the significance of Liu's appointment, noting his experience launching large-scale AI systems combined with his understanding of decentralized infrastructure and global market dynamics makes him uniquely qualified to help build what the company describes as the world's most advanced fan-centric social operating system. The alignment between Liu's vision and Luffa's core belief that fans should own their data, value, and communities positions the company for accelerated development.

Luffa operates on https://endlessprotocol.io, a decentralized, AI-enabled Web3 infrastructure layer that recently achieved significant market validation. In 2025, Endless Web3 Genesis Cloud raised $110 million, reaching a $1 billion post-money valuation and establishing itself as a leading platform for AI-driven decentralized applications. As a core application within this ecosystem, Luffa plays a central role in bringing creator tools, fan engagement, and community-governed interaction to life on the protocol.

Professor Yu Xiong, Endless' co-founder and Luffa's founding advisor, described Liu's appointment as a strategic milestone for both Luffa and the broader Endless ecosystem. He highlighted Liu's understanding of large-scale AI, secure infrastructure, and global innovation networks as critical factors that will accelerate Luffa's evolution into what the company aims to be the most trusted and scalable platform for creators and fans worldwide.

Luffa's decentralized social environment integrates wallet functionality, messaging, loyalty programs, and engagement features into a unified fan layer where participants can earn rewards for various actions including chatting, tipping, joining SuperGroups, and completing quests. This creates a living on-chain fan graph with real-world value, designed with privacy as a core principle featuring end-to-end encryption, no centralized backups, and mnemonic-based registration that doesn't require phone numbers or email addresses.

With Liu leading the technology organization, Luffa is positioned to accelerate product development, enhance AI capabilities, and expand global creator onboarding across entertainment, sports, gaming, and cultural industries. The appointment represents a significant step in the company's journey to transform how creators and fans interact in decentralized digital environments while maintaining security and user ownership of data and value.