Superior Ink has introduced a new community initiative called "Built for the Community" that will provide monthly complimentary custom-designed shirts to small businesses in the Colorado Springs and Fountain regions. The program aims to support local brand growth and foster community pride by selecting one small business each month to receive a limited batch of 12 custom-branded shirts designed, printed, and delivered by Superior Ink's creative team.
The initiative seeks to cultivate connections, celebrate entrepreneurship, and showcase the essence of local business ownership throughout Southern Colorado. The program's inaugural recipient is Happy Hour Donuts, a Fountain-based donut shop known for its innovative flavors and welcoming community atmosphere. Superior Ink has created custom graphic tees inspired by the shop's branding and will deliver the shirts this month.
Dominic Rosacci, Founder and CEO of Superior Ink, explained the motivation behind the program, stating that when the company relocated to Fountain, their goal was not just to establish a facility but to integrate into the community. "This initiative represents our commitment to giving back, utilizing our expertise to uplift other small businesses," Rosacci said. "Happy Hour Donuts is an ideal starting point - they capture the local spirit that makes this town unique."
Beyond providing the custom apparel, Superior Ink plans to showcase each selected business across its social media platforms, website, and newsletters, highlighting their stories and helping them reach new customers. This comprehensive approach aims to create a network of local makers, shop owners, and entrepreneurs connected through community-driven merchandise over time.
Rosacci emphasized the power of merchandise in business storytelling, noting that "merchandise is impactful - it tells a story that can be worn. When a local business is given a tangible means to share their narrative, it generates a ripple effect that benefits the entire community." The program represents a strategic approach to community engagement that leverages Superior Ink's core competencies in screen printing and apparel production.
Superior Ink plans to sustain this program throughout the year, selecting a new small business each month. Local business owners interested in being featured can submit nominations through the company's website at https://www.superiorinkprinting.com/community. The initiative demonstrates how businesses can use their specialized resources to support local economic development while building meaningful community relationships.
