The Strike Marketing Institute announced the launch of the first-ever Strike Marketing Summit, a two-day virtual event scheduled for December 11-12 from 12 PM to 5 PM CST. The summit addresses what organizers call the invisibility trap created by today's AI-driven content flood, offering founders a strategic approach to stand out in increasingly crowded markets.
Fernando Labastida, Founder of the Strike Marketing Institute, explained the market challenge facing modern entrepreneurs. The number of second-act founders, bootstrapped startups, and global companies entering the market has exploded, but they're all competing with the flood of AI content and VC-funded blitz-scaling marketing. The end result is that many businesses become invisible despite their quality offerings.
The summit introduces a new strategic category called Strike Marketing, designed to help founders become the only choice in their niche through high-impact, lightning-strike visibility. This approach specifically targets the limitations faced by bootstrapped tech startups, global teams entering the U.S. market, and midlife reinventors who struggle to gain attention as AI accelerates content saturation.
The event features twelve industry leaders who have built audiences, categories, and high-growth businesses. The speaker lineup includes Russ Henneberry, CEO and Founder of theCLICK, who will present on transforming ChatGPT-5 into a business growth engine. Sheriff Subair, Head of Marketing at HeySummit, will demonstrate how to turn events into authority, community, and revenue machines.
Other notable speakers include Audra Carpenter of Content Hub OS discussing the future of content operations, Pablo Gonzalez of Vendoroo on hijacking industry conferences without big budgets, and Bryan Eisenberg of Rock Solid Round Rock exploring the stories that drive business success. Chris Stanley of Mini Book Publishing will share his journey from seven days of writing to $700,000 annually in revenue.
Darrell Vesterfelt, VP of Growth at Mighty Networks, emphasized the strategic advantage of summit-based marketing. A summit just breaks the norm and is able to get attention better than normal. If I'm going to choose to spend my time somewhere, I'm going to spend it where I can get all the information not just one idea.
The summit curriculum covers critical topics including category design, AI-powered content amplification, founder-led marketing systems, virtual summits as a go-to-market strategy, and business book creation as a growth engine. These strategies are particularly relevant for midlife founders reinventing their careers, bootstrapped B2B software founders seeking leverage, global startups entering U.S. and Western markets, and marketing leaders tired of algorithm dependency.
More than 500 attendees are expected to participate in the debut event, which is supported by a coalition of growth-oriented organizations including Global Chamber, TechRanch, Empower Breakfast, theCLICK, Rock Solid Round Rock, and HeySummit. The summit represents a significant shift in marketing strategy for businesses facing the challenges of AI content saturation and limited marketing budgets.
Event registration and full details are available at https://summit.strikemarketingsummit.com. The Strike Marketing approach combines summit-driven visibility, founder-led content, and category creation to help companies transcend what organizers describe as the invisibility trap affecting many modern businesses.
