Splash Beverage Group, Inc. has entered into a joint venture with B.A.A.D Ventures LLC, marking the company's strategic expansion into the fast-growing hemp-based THC beverage category. Under the joint venture terms, Splash will hold a 51% ownership interest while BAAD maintains 49% ownership. This partnership formalizes more than three months of coordinated work between the companies and combines complementary strengths to accelerate growth in one of the most dynamic segments in the beverage industry.
The joint venture leverages Splash's deep brand-building expertise, established distribution networks, and proven beverage-innovation capabilities alongside BAAD's high-performing hemp-derived THC beverage brand, growth capital, secure production capacity, and specialized experience navigating the nuances of the category. At the center of this collaboration is Nimbus, a 10 mg hemp-derived THC flavored seltzer that has delivered exceptional early performance across multiple retail formats. With strong velocities, repeat purchase patterns, and compelling consumer pull-through, Nimbus is now positioned for rapid multi-state expansion.
William Meissner, President and Chief Marketing Officer at Splash, emphasized the strategic importance of this move, noting that the THC beverage category is expanding at extraordinary speed. The partnership with Nimbus and BAAD positions Splash meaningfully ahead of the curve in this emerging market. Meissner described Nimbus as a standout trademark that is light, airy, and evocative of the product's core functional benefit, already demonstrating top performance in its launch markets with significant room for innovation and portfolio expansion under the Nimbus banner.
BAAD Ventures highlighted Nimbus's early success and the strategic importance of the joint venture, noting that the brand exceeded expectations from day one. The partnership with Splash brings the scale and category expertise needed to unlock Nimbus's next phase of growth. The growth plan is already underway, with immediate expansion into six additional states planned, followed by broader rollouts in states permitting direct-to-consumer shipment of hemp-derived THC beverages.
Nimbus represents the first of several anticipated assets within the new venture. Together, Splash and BAAD plan to build a vertically integrated platform that expands supply-chain efficiencies, deepens manufacturing capabilities, and brings forward new brands across key sub-categories of the growing THC beverage landscape. This strategic move positions Splash to capitalize on the expanding market for hemp-derived THC beverages, which continues to gain consumer acceptance and regulatory approval across multiple states. More information about the company's beverage portfolio can be found at https://www.SplashBev.com and product details at https://www.nimbuschill.com.
