Sportradar Completes IMG ARENA Acquisition, Expands Global Sports Betting Portfolio to Over 1 Million Annual Matches

Sportradar has completed its acquisition of IMG ARENA, significantly expanding its global sports betting rights portfolio and bringing its total annual matches to over one million. The deal represents a major milestone for the company as it accelerates efforts toward global leadership in data-driven sports entertainment, delivering technology and intelligence to rights holders, media companies, and betting operators across more than 120 countries.

The acquired portfolio encompasses strategic relationships with more than 70 rightsholders, delivering approximately 38,000 official data events and 29,000 streaming events across 14 global sports on six continents. This expansion bolsters Sportradar's content and product offerings in popular betting areas including tennis, soccer, and basketball. Prominent properties now include Wimbledon, the U.S. Open, Roland-Garros, Major League Soccer, EuroLeague basketball, and the PGA Tour, among others. The company serves as trusted partner to major organizations including the ATP, NBA, WNBA, NHL, MLB, UEFA, FIFA, CONMEBOL, AFC, and the Bundesliga.

Carsten Koerl, Sportradar CEO, stated that this acquisition significantly expands access to premium sports content that strengthens and complements the company's existing global portfolio and capabilities. The unique deal structure involves approximately $122 million in cash prepayments by the seller to certain sports rights holders and approximately $103 million to Sportradar, with no financial consideration required from Sportradar as part of the transaction.

The acquisition is expected to be accretive to adjusted EBITDA margins and free cash flow conversion while accelerating revenue, adjusted EBITDA, and free cash flow growth. Sportradar anticipates seamlessly integrating and monetizing these rights across its highly scalable technology platform and client network. The company leverages proprietary AI and next-generation technology to deliver real-time data, insights, and immersive fan experiences at unprecedented levels, enabling leagues, sports books, and technology companies to enhance engagement, inform decision-making, and unlock new revenue opportunities.

Prior to the IMG ARENA acquisition, Sportradar was targeting revenue of at least €1.7 billion by 2027, representing a 15% compound annual growth rate over that period. With this acquisition and Sportradar's proven ability to cross-sell and up-sell its diverse portfolio, the company expects to continue outpacing the global sports betting market, which is forecast to reach $182.12 billion by 2030, growing at a CAGR of 10.3%. Beyond top-line growth, Sportradar is targeting margin expansion to 27% by 2027, representing a 700 basis point improvement.

The company attributes its growth trajectory to industry-leading scale, unmatched competitive advantages, and major sports rights secured for the long term. During a recent investor day, Sportradar indicated plans to continue seeking opportunities in adjacent areas, including leveraging its 360-degree marketing services capabilities in the online casino market, which represents a potentially $2 billion serviceable addressable market according to company estimates.