Jason McDonald Consulting Announces Winter 2026 Digital Marketing Course Through Stanford Continuing Studies

The Jason McDonald Consulting Agency has announced enrollment for Dr. Jason McDonald's Winter 2026 course through Stanford Continuing Studies, offering a comprehensive ten-week program in digital marketing. The course, entitled "Digital Marketing: Social Media, SEO, Content, and Advertising," will begin in January 2026 and provides professionals with practical training in today's most critical marketing channels.

Dr. McDonald, Director of the Jason McDonald Consulting Agency based in San Francisco, emphasized the timing of the course, noting that "the period after the holidays is a great time to 'get in shape,' and that includes getting one's digital marketing – search engine optimization, social media marketing, and Google Ads – in shape." The course will be taught through Stanford Continuing Studies, with enrollment opening on December 1, 2025, and classes scheduled to begin January 12, 2026.

The program features five core focus areas designed to provide comprehensive digital marketing education. Social media marketing components cover strategies for Facebook, Instagram, X (formerly Twitter), and LinkedIn, focusing on content development, behavior analysis, and community building. SEO instruction includes mastery of on-page, off-page, and technical optimization while exploring its relationship with content marketing. Content marketing modules explore storytelling through blogs, podcasts, webinars, and ebooks to engage audiences and drive conversions.

Online advertising sections cover best practices for PPC, display ads, and paid social media campaigns with emphasis on targeting, budgeting, and ROI measurement. The course also includes cutting-edge instruction in AI for marketers, teaching participants to leverage the latest artificial intelligence tools to improve efficiency, personalization, and content creation. Interested individuals can learn more about the course offerings at https://jasonmcdonald.org/.

The course delivery format includes 2.5 hours of live video instruction each week, office hours, quizzes, and a comprehensive project. Classes will meet Tuesday evenings from 6:00 to 7:30 pm PT, with recordings available for global participants. This accessibility allows professionals worldwide to benefit from up-to-date marketing education regardless of time zone constraints.

Students will develop an original digital marketing plan integrating strategy and tactics across all channels, preparing them for real-world success in the rapidly evolving digital marketing industry. This practical approach ensures participants gain clear foundations in the key areas of digital marketing that drive business growth in today's competitive environment.

The importance of these digital marketing skills cannot be overstated in the current business landscape. Small businesses that neglect SEO, social media, and Google Ads risk losing significant competitive advantage. SEO ensures business discoverability when customers are actively searching for products or services, while social media extends visibility by shaping reputation and driving engagement. Google Ads provides precise, high-intent reach that cuts through market noise, collectively forming the modern foundation for sustainable business growth.

Dr. McDonald brings substantial expertise to the course, with decades of experience in digital marketing and recognition as an authority in the field. His background includes serving as an expert witness in SEO litigation, with information available at https://jasonmcdonald.org/seo-consultant/social-media-expert-witness/ and https://www.seakexperts.com/members/11579-jason-mcdonald. This practical experience ensures course content reflects real-world challenges and solutions faced by modern marketers.

Businesses that invest in comprehensive digital marketing training gain measurable advantages in today's competitive environment, while those who neglect these essential skills risk declining visibility and customer engagement. The Winter 2026 course represents a significant opportunity for professionals to enhance their marketing capabilities through structured, expert-led instruction from an established industry leader.