The integration of DeepTarget's predictive audience intelligence with Larky's nudge® push notification platform enables community financial institutions to reach account holders proactively, without requiring them to open their mobile banking app. This capability allows banks and credit unions to deliver timely, personalized product offers and service updates directly to mobile devices, aiming to strengthen digital relationships, increase product adoption, and transform everyday engagement into measurable growth.
Larky's nudge® platform empowers financial institutions to meet account holders where they are by using relevant push notifications that surface the right message at the right moment. The platform's advanced capabilities allow institutions to send contextually relevant notification campaigns that reportedly deliver seven to ten times the response rates of traditional marketing methods. DeepTarget's AI-driven analytics identifies which consumers should receive each message based on predictive insights and product needs, turning mobile notifications into what the companies describe as a meaningful growth channel.
"With DeepTarget audiences flowing into the Larky platform, FIs now have the ability to proactively engage with account holders - even when they aren't actively using digital banking," said Gregg Hammerman, CEO of Larky. "Larky's push notification campaigns put timely, personalized messages directly in front of users - turning insights from DeepTarget into active engagement." Through this integration, financial institutions can convert proactive mobile outreach into deeper relationships, higher product usage, and optimized digital traffic.
Once a notification is delivered through Larky, DeepTarget's Intelligent Revenue Automation System™ continues the journey with personalized in-app experiences, intelligent campaign sequencing, and unified measurement across channels. "In today's competitive landscape, banks and credit unions must find smarter, more proactive ways to connect with their account holders," said Preetha Pulusani, CEO of DeepTarget. "By bringing DeepTarget's predictive insights into Larky's powerful push notification platform, we're enabling community FIs to deliver exceptional, personalized communication that drives engagement, revenue and long-term growth."
The integration represents a significant development for community financial institutions competing with larger banks and fintech companies. By leveraging predictive analytics and targeted push notifications, these institutions can potentially level the playing field in digital engagement. The technology allows for more precise targeting based on consumer behavior and product needs, which could lead to higher conversion rates for financial products and services. For account holders, this may mean receiving more relevant offers and updates that align with their financial needs and behaviors.
For financial institutions interested in exploring these capabilities, more information is available through the companies' respective websites at https://nudge.larky.com and https://www.deeptarget.com/. The integration between these platforms represents a convergence of predictive analytics and proactive communication technologies that could reshape how community financial institutions engage with their customers in an increasingly digital banking environment.
