NewsCrafters.com Launches to Bridge Paid Press Releases and Earned Media Through AI-Human Hybrid Content

Newsworthy.ai, an AI-driven press release distribution and news marketing platform, has publicly launched NewsCrafters.com, a content-curation platform designed to connect paid press release distribution with earned media. The platform enables users to curate existing news into unique, authoritative content that enhances organic search visibility and strengthens brand authority.

NewsCrafters operates on a "human-in-the-middle" model where advanced AI generates first drafts based on user-defined personas and tones—including Humanistic, Analytical, or Competitive—while human curators then refine, personalize, and inject real expertise before publishing. This hybrid approach aims to ensure credibility, alignment with Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines, and content authenticity that pure AI cannot deliver.

"We created NewsCrafters to connect the paid world of press releases to the organic power of curated content," said David McInnis, founder of Newsworthy.ai and PRWeb. "When you combine AI efficiency with human insight, the results are immediate. Even before the official launch, curated articles have begun earning strong search visibility, appearing alongside major news outlets."

During a private beta period, early adopters demonstrated the platform's potential for expanding brand reach and improving organic visibility. One participating team curated 343 articles that generated nearly 14,500 page views, achieving these results with a workflow requiring approximately 15 minutes per day per user to produce 4–5 curated articles daily. The curated articles frequently earned high placements in search results, often appearing on Page 1 for targeted queries.

"It's been fascinating to watch the progression," said Justin McKenzie, host of The Building Texas Show, who participated in the beta. "We've been able to leverage the AI to write in specific voices, and the results speak for themselves. Curating just four or five articles a day churns the flywheel of success and builds substantial brand exposure quickly."

NewsCrafters allows users to source content from more than a dozen press release newswires, providing access to hundreds of thousands of stories beyond the Newsworthy.ai network. By encouraging curators to focus on specific vertical topics, the platform helps users build topic authority and strengthen E-E-A-T signals. The platform offers a free tier with one author persona and full access to curation tools, plus a paid tier at $12 per month that includes up to three author personas, auto-approval workflows for trusted curators, and coverage of AI API costs. An agency console is available for firms managing multiple clients, personas, and brand voices.

"NewsCrafters fits perfectly into our mission at Newsworthy.ai—to turn every press release into a long-term content asset that drives discoverability, engagement, and brand authority," said Mark M. Willaman, Co-founder of Newsworthy.ai. "By blending human curation with AI, we're giving organizations a powerful new way to extend their voice, participate in industry conversations, and build lasting topic authority."

The launch represents a strategic expansion of the Newsworthy.ai ecosystem, which merges traditional newswire distribution with advanced marketing and AI tools to maximize visibility, engagement, and organic search value. For more information, visit https://www.newscrafters.com.