Decile Launches Luma AI, First Conversational Analyst for Ecommerce Brands

Decile has launched Luma AI, described as the first conversational AI analyst built specifically for ecommerce brands. The platform aims to help businesses move faster and think smarter by transforming complex data into clear, actionable insights. Unlike traditional analytics tools that provide static charts and generic metrics, Luma delivers explanations behind performance shifts and connects data points into coherent narratives that drive decision-making.

The AI analyst combines ecommerce expertise with a trusted data foundation to interpret results, identify causes, and recommend next steps. Built on Decile's proprietary ecommerce data model, Luma is purpose-built for how brands sell, market, and retain customers. It generates brand-specific, multi-step analyses of real-time data in seconds through plain language inquiries—tasks that typically require human teams days or weeks to complete.

"Brands have a plethora of data and platform tools to navigate, but the data is still very disconnected and it's hard to get clear and actionable answers when you need them," said Cary Lawrence, CEO of Decile. "We built our AI Analyst 'Luma' on a strong data foundation that draws on years of ecommerce expertise to power its models. Luma cuts through the noise and allows teams across the organization to access insights using plain language."

Early users in a private preview have reported immediate value. A fashion and apparel brand noted that without dedicated data analysts, marketing channel owners found Luma particularly helpful for quickly performing analyses they previously lacked time to complete. The platform replaces scattered dashboards and static reports with direct conversational analysis that requires no manual reporting or data stitching.

As AI extends deeper into ecommerce, marketers face increasing challenges from both data volume and the growing number of disparate tools and integrations they must manage. Performance insights across reporting platforms, analytics dashboards, apps, and advertising channels are often fragmented and lack flexibility for unique brand definitions. Luma addresses this by consolidating data into one unified environment where teams can move from data to decisions in a single step.

Built directly into the Decile platform, Luma sits at the intersection of a customer data platform, analytics engine, and built-in AI analyst. Every result includes visible reasoning and data context to build confidence in answers. The system brings clarity and direction to complex multi-step questions, empowering ecommerce operators to make informed, efficient decisions at scale. Additional information about how Luma AI works is available at https://decile.com/features/luma-ai/.

The launch represents a significant development for ecommerce businesses struggling with data fragmentation and delayed insights. By providing immediate, conversational access to sophisticated analysis, Luma could reduce dependency on specialized data analysts and accelerate decision cycles across marketing, sales, and customer retention functions. The platform's focus on transparency and actionable intelligence addresses common industry pain points around data interpretation and implementation.