John Paul DeJoria Joins PhytoTeq to Advance Sustainable Food Technology

John Paul DeJoria, co-founder of Patrón Spirits and John Paul Mitchell Systems, has joined biotechnology company PhytoTeq as an advisor and investor, aligning with his mission to support sustainable innovation. DeJoria emphasized that true success involves giving back to people, the planet, and future generations, describing PhytoTeq as a revolutionary example of technology and nature collaborating for positive impact.

PhytoTeq specializes in plant-based cell culture technology that creates clean, functional ingredients with a lower glycemic index than high-fructose corn syrup and cane sugar. These ingredients offer a cleaner label and healthier option for beverages, confections, and everyday foods. The company's platform uses significantly less water and land while reducing carbon impact, presenting a new model for global food systems that can feed more people with fewer resources and help reverse the damage of industrial agriculture.

At a time when there is a national shift toward healthier, transparent, and sustainable nutrition, PhytoTeq's technology provides a solution that is better for people and the planet. It is also more stable, scalable, cost-efficient, and secure than traditional sugar production, ensuring a reliable supply of cleaner ingredients for a changing world. DeJoria noted that PhytoTeq's work represents a revolution in how nourishment and sustainability are perceived, focusing on creating abundance without depletion and solutions that benefit both humanity and the environment.

As a member of PhytoTeq's Advisory Board, DeJoria will contribute his visionary leadership and entrepreneurial experience to accelerate the company's global growth and impact. This collaboration reflects his ongoing commitment to 'doing well by doing good' and his mission to leave the world better than he found it. PhytoTeq's proprietary process produces natural agave-based sugars that require up to 98% less water and generate a fraction of the carbon footprint of conventional sugar, as detailed on their website at https://www.phyto-teq.com. With a focus on health, sustainability, and scalability, the company aims to transform the future of food by making better ingredients that are better for people and the planet.

DeJoria, recognized by Forbes and the United Nations for his philanthropy and impact, continues to advocate for innovations that build a cleaner and more compassionate world through initiatives like his Peace, Love & Happiness Foundation. His involvement with PhytoTeq underscores the growing importance of sustainable food technologies in addressing global challenges such as resource scarcity and environmental degradation. This partnership highlights how entrepreneurial expertise can drive advancements in biotechnology, potentially leading to broader adoption of sustainable practices in the food industry and offering consumers healthier alternatives without compromising on taste or availability.