Havana Roasters Coffee Companies Announces Operational Milestones and 2026 Growth Strategy

The Havana Roasters Coffee Companies, Inc., operating as HRC Coffee Roasters LLC, has announced substantial operational progress achieved over the past year and is preparing to unveil a comprehensive corporate repositioning. Management believes this repositioning will establish a clear runway for accelerated growth in 2026, following 18 months of strategic execution focused on building infrastructure, partnerships, and product portfolios.

As the exclusive license holder and commercialization platform for The Havana Roasters Coffee Companies brand, the Company has made significant advances across multiple growth vectors. Under its subsidiary HRC Hospitality Corp., the Company is finalizing preparations for the opening of the first flagship Havana Roasters Coffee Cuban Bakery & Sandwich Bar retail location in Hollywood, California. This high-visibility establishment will serve as both a revenue-generating operation and a showcase for the brand's authentic Cuban-style coffee heritage and hospitality experience.

Product innovation represents another key area of progress. Under the wholesale subsidiary HRC Coffee Roasters, development work on two major product line extensions is reaching completion. The Company will introduce Havana Roasters Coffee® in Nespresso-compatible pod format, addressing the rapidly growing single-serve premium coffee market. Additionally, under The HRC Beverage Company subsidiary, Ready-to-Drink versions of Havana Roasters Coffee® are in advanced formulation and production planning stages, positioning the brand to capture share in the high-growth convenience beverage category.

Operational scaling efforts include expanding roasting capabilities, strengthening wholesale distribution networks, advancing franchise program development, and enhancing e-commerce infrastructure. These initiatives are designed to support accelerated commercialization of the brand. The Company has also been working to complete regulatory processes that will align its public corporate identity with the Havana Roasters Coffee® brand and operations it has been building since taking control in 2023.

Gabriel Martinez, Chairman and CEO, commented on the strategic execution, stating that the past 18 months have focused on building the foundation for what management believes will be a breakout year in 2026. The team has advanced initiatives across retail, wholesale, product development, franchise systems, and operational infrastructure. Martinez indicated that the Company is approaching several important milestones expected to significantly enhance shareholder value and market visibility, with major corporate developments to be announced in the coming weeks.

The implications of this announcement extend across multiple sectors of the coffee industry. The expansion into single-serve pods and RTD beverages positions Havana Roasters Coffee® to compete in two of the fastest-growing segments of the coffee market. The opening of a flagship retail location in Hollywood represents a strategic move to increase brand visibility and create an experiential destination that could serve as a model for future franchise development. More information about the Company's operations and strategy is available at https://thehrccompanies.com.

For investors and industry observers, these developments signal a company transitioning from foundational building to accelerated growth phase. The multi-channel approach encompassing wholesale distribution, licensed retail locations, franchise development, e-commerce, RTD beverages, and hospitality services creates multiple revenue streams and market entry points. As the Company prepares to announce further corporate developments, the coffee industry will be watching to see how this premium Cuban-style coffee brand executes its ambitious growth strategy across the competitive U.S. market.