The DigitalConfEx 2025 conference highlighted that modern marketing strategy now extends beyond messaging and conversion into the full customer journey, including the payment experience. According to key takeaways shared by Roonyx, frictionless, personalized, and trust-based experiences are emerging as core growth drivers for businesses. The event positioned Buy Now, Pay Later solutions as playing a strategic role not only in increasing immediate conversion rates but also in strengthening long-term customer loyalty.
Vladimir Drogan, CEO of Roonyx, stated that the conference confirmed the company's strategy of combining marketing and fintech is moving in the right direction. "BNPL allows us to turn customer trust into real actions and build long-term relationships, and the new ideas from the conference will support the further development of our products," Drogan said. The insights gathered from leading industry experts and real-world case studies presented at DigitalConfEx are expected to influence product development at innovative technology firms like Roonyx, which specializes in fintech products including BNPL solutions.
A significant theme from the conference was the emphasis on human-centric digital transformation, with technology designed to simplify rather than complicate the customer journey. This approach aligns with the growing consumer expectation for seamless experiences across all touchpoints. The integration of flexible financial options, powered by artificial intelligence and first-party data, enables brands to translate deep personalization into tangible value precisely at the point of purchase, potentially reducing cart abandonment and increasing average order values.
The implications for the broader industry are substantial, suggesting a convergence where marketing, customer experience, and financial technology are no longer siloed functions. For businesses, this shift means that implementing advanced financial solutions like those offered by Roonyx could become a competitive necessity rather than a luxury. These solutions are built on principles of flexibility, security, and scalability, allowing businesses to adopt them without compromising on operational quality or transparency. The conference findings indicate that the future of customer engagement hinges on creating a cohesive journey where financial flexibility is embedded within the brand experience, fostering greater trust and repeat business.
