Safe Pro Group Inc. (NASDAQ: SPAI) announced the appointment of Michael Wratten as vice president of marketing and sales for its ballistic protective products unit, Safe-Pro USA. The appointment is part of broader business development and expansion initiatives addressing rising domestic demand for advanced body armor and growing international needs for explosive ordnance disposal protective gear.
Wratten brings more than 20 years of leadership experience in the defense and protective equipment industry, including senior roles at Shellback Tactical, US Patriot, Chase Tactical, and US Armor. He also has two decades of service as a law enforcement officer, providing practical understanding of field requirements for protective gear. In his new role, he will lead strategic growth initiatives, oversee brand and market expansion, and support the rollout of new ballistic and EOD product lines.
The appointment comes as Safe-Pro USA advances initiatives tied to NIJ 0101.07 certification, manufacturing process improvements, expanded marketing efforts, and the planned launch of a direct-to-consumer e-commerce channel. These developments position the company to capitalize on increasing demand for advanced protective solutions across multiple sectors.
Safe Pro Group Inc. is a mission-driven technology company delivering AI-enabled security and defense solutions. Through cutting-edge platforms like SPOTD, Safe Pro provides advanced situational awareness tools for defense, humanitarian, and homeland security applications globally. The company is a leading provider of artificial intelligence solutions specializing in drone imagery processing, leveraging commercially available drones with proprietary machine learning and computer vision technology to enable rapid identification of explosives threats.
Built on a cloud-based ecosystem and powered by Amazon Web Services (AWS), Safe Pro Group's scalable platform targets multiple markets including commercial, government, law enforcement and humanitarian sectors. The company's Safe Pro AI software, Safe-Pro USA protective gear and Airborne Response drone-based services work in synergy to deliver safety and operational efficiency. More information about the company is available at https://safeprogroup.com/.
The appointment of an industry veteran with both commercial and operational experience signals Safe Pro Group's commitment to expanding its protective products division. With rising global security concerns and increasing investment in defense technologies, the company's dual focus on AI-enabled threat detection and physical protection creates a comprehensive security offering. The planned e-commerce channel represents a strategic shift toward direct consumer engagement in the protective equipment market.
For investors and industry observers, this leadership appointment reflects Safe Pro Group's execution of its growth strategy in the competitive defense technology sector. The company's latest news and updates are available in its newsroom at http://ibn.fm/SPAI.
