Naoo AG Strengthens Balance Sheet Through Shareholder Loan Conversion

Naoo AG has completed a capital increase within its existing capital band by converting shareholder loans provided by principal shareholder Dr. Thomas Wolfensberger into equity. The transaction involved approximately CHF 5.2 million in loans and serves to strengthen the company's balance sheet and equity base without altering its economic substance or strategic direction.

During the capital increase, the company issued 1,093,020 new registered shares with a nominal value of CHF 1.00 each. Of these shares, 1,078,020 were paid up through set-off against existing shareholder loans from Dr. Thomas Wolfensberger, while 15,000 shares were issued against a cash contribution from another investor. The transaction does not represent new external financing or generate fresh capital inflow but rather reclassifies existing obligations on the balance sheet.

The converted shareholder loans consisted of two components: cash loans previously granted by Dr. Thomas Wolfensberger to the company, and advance contributions made for share provisions on behalf of Naoo AG. These share provisions were necessary to pre-finance contractually owed purchase price components related to the acquisition of Kingfluencers AG, as the company lacked sufficient treasury shares to meet these obligations at the relevant time. The principal shareholder advanced funds to fulfill these contractual commitments, which have now been converted into equity.

Following the capital increase, Naoo AG's share capital amounts to CHF 5,561,277, divided into the same number of fully paid-in registered shares. The principal shareholder maintains a long-term investment strategy and continues to actively support the company in executing its growth and integration strategy. This balance sheet strengthening comes as Naoo builds what it describes as "the future of creator-driven social media, powered by artificial intelligence and a scalable platform designed for meaningful engagement."

The company's platform represents a next-generation social media, local advertising and loyalty ecosystem that connects people based on interests and preferences. It delivers personalized content, gamification, and an innovative points-and-rewards system that enables users to benefit directly from their engagement. Business customers can create individualized offers tailored to user needs and incentivize visits to physical locations through Naoo points, which can be redeemed for various rewards.

With Kingfluencers joining the group - described as the largest influencer agency in Switzerland and one of the largest in the DACH region - Naoo combines platform innovation with industry-leading expertise in creators, campaigns, and brand storytelling. The company is moving toward an integrated ecosystem that includes proprietary creator-driven media formats such as vertical shorts and content hubs designed to broaden reach, deepen engagement and support a diversified, IP-driven business model.

The balance sheet strengthening through loan conversion represents a strategic financial maneuver that improves the company's equity ratio while maintaining operational continuity. For investors and industry observers, this transaction demonstrates the principal shareholder's continued commitment to the company's long-term vision. The improved balance sheet structure may provide Naoo with greater financial flexibility as it pursues its integrated ecosystem strategy in the competitive social media and influencer marketing landscape. Additional information about the company can be found at https://www.newmediawire.com.