Newsworthy.ai, an AI-driven press release newswire, released a year-end recap highlighting significant achievements in 2025, including rapid innovation, accelerated growth, and industry-first advancements in AI-powered news distribution. The company's approach addresses the evolving media landscape where press releases now function as high-performing marketing assets that keep brands current in news cycles and improve discoverability across multiple platforms.
Throughout 2025, Newsworthy.ai solidified its position as the most advanced AI-forward press release newswire in the industry. As the first newswire to meaningfully incorporate AI into press release distribution, the platform expanded its lead by applying AI across the full news lifecycle—from content transformation and optimization to distribution, measurement, and long-term discoverability. Unlike traditional wires that syndicate identical copy across generic sites, Newsworthy.ai uses AI to transform each press release into multiple unique, context-aware formats that align with how people, search engines, and AI systems discover information.
Releases distributed through Newsworthy.ai are structured to support E-E-A-T alignment and modern AI ingestion, increasing the likelihood that brand announcements are retrieved, referenced, and cited by AI-driven search and answer engines. As these systems increasingly rely on retrieving trusted, recent, and well-structured sources, consistent press releases have become one of the most reliable ways for brands to remain visible and credible in AI-generated summaries and responses.
In 2025, Newsworthy.ai significantly expanded its distribution footprint, tripling its total distribution endpoints. The company expanded its network of proprietary and partner sites designed for niche and targeted distribution, including geographic-focused outlets covering Canada, New York, Washington, D.C., Texas, and other key markets, as well as topical news networks spanning politics, nutrition, books, charities and nonprofits, AI and emerging technology, religion and spirituality, leadership, human resources, pharmaceuticals, and more. This targeted approach enables brands to reach more relevant audiences with greater contextual alignment while reinforcing authority across multiple platforms.
As part of this expansion, Newsworthy.ai launched its proprietary In-Focus Network, a growing collection of topic-specific and vertical news websites featuring curated news and expert commentary. The network complements broad syndication by providing industry-aligned placements that strengthen relevance, authority, and engagement while supporting improved discovery across both traditional search engines and AI-driven information systems. Each press release published through Newsworthy.ai serves as a foundational content asset that can be extended into additional formats and channels, creating a compounding discoverability effect over time.
During the year, Newsworthy.ai introduced multiple major platform upgrades, including branded newsrooms, enhanced reporting with effective cost-per-click metrics, a redesigned dashboard, premium distribution options, and the launch of NewsCrafters.com, which bridges paid press releases with earned media through AI-assisted, human-curated content. Unlike many digital marketing channels where costs continue to rise and attribution remains opaque, press releases distributed through Newsworthy.ai consistently deliver strong eCPC performance—often outperforming paid search and social advertising—while simultaneously building long-term credibility, organic visibility, and brand authority.
The company also launched the industry's first proprietary advertising network built specifically for press releases, enabling brands to further amplify visibility and engagement beyond traditional distribution models. These innovations supported strong platform growth throughout 2025, including an expanded customer base, increased release volume, and multilingual press release distribution to support global reach.
David McInnis, founder of Newsworthy.ai and founder of PRWeb, stated that AI has fundamentally changed how news is discovered and consumed—not just by people, but by search engines and AI systems themselves. Mark M. Willaman, Co-founder of Newsworthy.ai, added that 2025 was a defining year as the company continued to lead the shift from traditional press release distribution to true news marketing by applying AI across content creation, optimization, distribution, and measurement.
As Newsworthy.ai heads into 2026, the company plans to continue expanding its AI capabilities, proprietary networks, and measurement tools—further strengthening its leadership in the rapidly evolving press release and news marketing landscape. Rather than promising instant inclusion in AI systems, Newsworthy.ai focuses on building durable, retrievable signals that help brands earn visibility by aligning with how modern discovery platforms actually work.
