A2Z Cust2Mate Solutions Expands Smart Cart Partnership with Migros in Turkey
TL;DR
A2Z Cust2Mate's smart cart deployment with Migros gives retailers an edge by boosting basket sizes and loyalty through personalized offers and operational efficiency gains.
The modular platform retrofits standard carts into connected hubs using AI to enable in-cart scanning, payment, and real-time data-driven recommendations for shoppers.
This technology enhances shopping experiences by reducing checkout lines and personalizing journeys, making retail more convenient and enjoyable for customers worldwide.
Smart carts transform routine grocery trips into interactive adventures with real-time offers and product guidance, blending online convenience with physical store excitement.
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A2Z Cust2Mate Solutions Corp. announced that its smart carts will be available at select stores of Migros Ticaret A.S., Turkey's leading supermarket chain operating approximately 3,800 stores. This deployment marks Migros' advancement to Cust2Mate's new-generation smart cart platform following its prior adoption of the technology. The initial rollout is targeted for select Migros locations in Q3 2026, with plans to scale across the retailer's broader store network.
The modular, data-powered platform retrofits standard shopping carts into connected engagement hubs designed to blend online capabilities with in-store experiences. According to the company, these smart carts enhance shopper engagement, increase basket size, strengthen loyalty, and improve operational efficiency. The technology represents a significant step in transforming brick-and-mortar retail by bridging online and in-store shopping through interactive technology that guides and informs customers.
Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine shopping trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity.
The company's modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits. This approach allows retailers to upgrade existing infrastructure rather than replacing entire cart inventories, potentially reducing implementation costs and environmental impact. The technology's data collection capabilities provide retailers with valuable insights into shopping patterns, product interactions, and customer preferences that can inform inventory management, store layout optimization, and targeted marketing strategies.
The partnership with Migros represents a significant expansion in the Turkish retail market, where the supermarket chain's extensive network of approximately 3,800 stores provides substantial scaling potential. For more information about the company's technology and approach, visit https://ibn.fm/G2sqC. The implementation of this smart cart technology could influence broader retail industry trends toward integrated digital-physical shopping experiences, potentially setting new standards for customer engagement and operational efficiency in supermarket operations worldwide.
Curated from NewMediaWire
