First Choice Garage Doors, Inc. has announced the appointment of Eric Herbst as its new Chief Sales Officer. The company, a prominent provider of garage door solutions for residential and commercial sectors throughout the Mid-Atlantic and Southeast regions, made the announcement on January 7, 2026.
Herbst brings over two decades of experience in the garage door sector to First Choice Garage Doors, including nine years at Overhead Door Corporation. During his tenure there, he developed comprehensive understanding of sales leadership, customer development, and strategic market expansion within the garage door industry. His expertise encompasses close collaboration with dealer networks, managing high-performing sales teams, and achieving consistent revenue growth in competitive markets.
As Chief Sales Officer, Herbst will be responsible for all sales operations at First Choice Garage Doors and Marvin Allan Garage Doors. He will concentrate on sales strategy, team development, customer relations, and long-term growth initiatives across residential, commercial, and specialty door markets. This appointment comes as the company continues to expand its presence in Maryland, Pennsylvania, Virginia, and North Carolina.
"Eric brings a wealth of industry experience and leadership that aligns seamlessly with our vision for growth," stated Mariah Hartzell, COO of First Choice Garage Doors. "His established track record at Overhead Door Corporation and his insight into both dealer and customer needs make him an exceptional addition to our leadership team."
Herbst expressed enthusiasm about joining the company, remarking, "I'm thrilled to join First Choice Garage Doors at such a pivotal moment in its growth. The company is well-regarded for its commitment to quality service and operational excellence, and I am eager to build upon that strong foundation with the sales team."
The appointment signals First Choice Garage Doors' continued focus on strengthening its market position through experienced leadership. Since 2004, the company has been dedicated to delivering high-quality garage door products and professional services, specializing in garage door installation, replacement, maintenance, retrofitting, and advanced access technologies. More information about the company's services can be found at https://firstchoicegaragedoorsinc.com.
This leadership change comes at a time when the garage door industry continues to evolve with new technologies and increasing demand for both residential and commercial solutions. Herbst's extensive background in sales leadership and market expansion positions First Choice Garage Doors to capitalize on growth opportunities while maintaining its reputation for quality service. The company's focus on both dealer networks and direct customer relationships suggests a comprehensive approach to market development that could influence competitive dynamics in the regions it serves.
The appointment of an executive with Herbst's credentials reflects the increasing professionalization of the garage door industry, where strategic sales leadership and customer relationship management have become critical differentiators. As homeowners and businesses increasingly seek reliable, technologically advanced garage door solutions, companies like First Choice Garage Doors are investing in experienced leadership to navigate complex market demands and drive sustainable growth.
