A2Z Cust2Mate Solutions Corp. announced its expansion into the toy retail sector with purchase orders totaling 2,000 smart carts from Toys "R" Us Israel and The Red Pirate, two leading Israeli toy retail chains. The agreements span 60 months with a minimum contract value of $15 million, excluding additional retail media revenues, with deployment scheduled to begin in the third quarter of 2026.
This move represents A2Z Cust2Mate's first entry into a new retail vertical, highlighting the versatility of its smart cart platform. The technology enables real-time shopper engagement, personalized promotions, and in-cart retail media monetization while providing retailers and brands with actionable insights into customer behavior and campaign performance under a shared advertising revenue model.
The company's flagship smart cart solutions are transforming brick-and-mortar retail by bridging online and in-store shopping through interactive technology that guides and informs customers. Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations.
This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. The modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits.
The expansion into toy retail demonstrates how A2Z Cust2Mate's technology can adapt to different retail environments with unique customer engagement needs. Toy retailers face particular challenges with seasonal shopping patterns, gift purchases, and the need to create memorable in-store experiences for children and families. The smart cart platform's ability to deliver personalized promotions and real-time engagement could help these retailers increase basket sizes and improve customer satisfaction during peak shopping periods.
For the broader retail industry, this announcement signals growing acceptance of smart cart technology beyond traditional grocery and big-box retail environments. The $15 million minimum contract value indicates substantial investment in retail innovation, suggesting confidence in the technology's ability to deliver return on investment through increased sales, operational efficiencies, and new revenue streams from retail media.
The company's forward-looking statements acknowledge that actual results may differ from expectations due to various factors beyond management's control. These risks are detailed in the company's SEC filings, including its most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, available through the SEC's EDGAR system. Additional information about the company's terms and disclaimers can be found at http://IBN.fm/Disclaimer.
As retailers worldwide seek to enhance the in-store experience while competing with e-commerce convenience, A2Z Cust2Mate's expansion into toy retail represents a significant validation of smart cart technology's potential across diverse retail sectors. The Israeli market deployment could serve as a testing ground for similar implementations in other international markets, potentially influencing global retail technology adoption patterns in the coming years.
