A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has launched a dedicated Retail Media Division, marking a strategic expansion of the company's smart retail technology platform into in-store media and data-driven monetization. The new division is supported by expanded development, analytics, sales, and product teams and strengthened by the addition of senior retail media executives with experience across leading data, media, and retail organizations. As retail media emerges as one of the fastest-growing segments in global advertising, driven by demand for first-party data and closed-loop measurement, A2Z Cust2Mate is positioning its Smart Cart platform to extend retail media beyond ecommerce and into physical stores.
The company's flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights.
The launch of the Retail Media Division represents a significant evolution in how physical retail spaces can generate advertising revenue. By leveraging the smart cart platform, A2Z Cust2Mate enables personalized, point-of-decision advertising while creating a new recurring revenue stream for retailers and brand partners. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity, and their modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits.
This strategic move comes at a time when retail media is experiencing rapid growth, with advertisers increasingly seeking first-party data and measurable results from their marketing investments. The company's approach brings innovation, ease, excitement and value to retailers and shoppers while addressing complex challenges in the retail sector. The latest news and updates relating to AZ are available in the company's newsroom at https://ibn.fm/AZ.
The implications of this announcement extend across multiple sectors of the retail and advertising industries. For retailers, the technology offers a way to monetize physical store traffic through targeted advertising while enhancing the shopping experience. For brands and advertisers, it provides access to valuable first-party data and closed-loop measurement capabilities that have traditionally been more readily available in digital environments. For consumers, the technology promises more personalized and efficient shopping experiences with relevant offers delivered at the moment of purchase decision.
As the retail landscape continues to evolve, with physical stores seeking new ways to compete with ecommerce platforms, A2Z Cust2Mate's Retail Media Division represents an innovative approach to bridging the gap between digital and physical retail experiences. The company's focus on creating innovative solutions for complex challenges positions it to capitalize on the growing demand for in-store advertising solutions that leverage technology to deliver measurable results for all stakeholders in the retail ecosystem.
