Nowspeed, an AI-enabled digital marketing agency, has announced the launch of its Business Authority Service, a new offering designed to help organizations strengthen the credibility signals that influence search visibility and AI-generated recommendations. This launch responds directly to the transformation of buyer research processes, where tools like Google's AI-generated overviews, ChatGPT, Gemini, and Microsoft Copilot are becoming primary sources for information and recommendations. Companies must now ensure their expertise is consistently represented and easily validated across various digital channels to remain visible in these AI-driven environments.
The service specifically addresses this shift by improving the signals that both human users and algorithms rely on to assess authority. These signals include business listings, review sentiment, authoritative mentions, and structured data. According to David Reske, CEO of Nowspeed, traditional SEO and PR efforts, while still important, are no longer sufficient on their own. Authority is increasingly shaped by how consistently a brand is represented across the data sources that AI systems use to gather trusted entity information, community sentiment about products and services, and thought leadership mentions in authoritative publications. The Business Authority Service provides companies with a clear, measurable roadmap for building this essential digital trust.
The service begins with a Business Authority Audit, which benchmarks a company's current authority signals across key online ecosystems and identifies gaps that may limit visibility and credibility. Following the audit, Nowspeed delivers a prioritized action plan of improvements that can be implemented and measured over time. Common actions in these plans include optimizing business profiles and major directories for accuracy and consistency, improving review generation and response practices to enhance reputation signals, enhancing website structured data and schema to improve readability for large language models (LLMs), and securing relevant mentions and placements on authoritative sites. Progress is tracked through a monthly Authority Scorecard provided to clients.
Early engagements with clients have demonstrated the value of this structured approach. Robert Dean, Co-Founder of ILUM Solar, noted that Nowspeed stands out for their ability to translate strategy into execution, implementing campaigns and systems that directly supported growth and delivered measurable results. The Business Authority Service is offered as a standalone engagement for companies with existing SEO or PR programs, or as part of Nowspeed's broader pipeline growth offerings. These broader offerings include SEO, Generative Engine Optimization (GEO), and Content at Scale. More information is available at https://nowspeed.com/business-authority.
The implications of this service are significant for B2B brands navigating an increasingly AI-dominated digital landscape. As AI tools become intermediaries in the buyer's journey, a company's ability to control and optimize its digital authority signals directly impacts its discoverability and perceived credibility. Failure to adapt could result in diminished visibility in AI-generated summaries and recommendations, potentially losing opportunities to competitors who have optimized their digital presence for these new systems. This service represents a strategic evolution in digital marketing, moving beyond traditional tactics to address the foundational data integrity and consistency required for success in AI-influenced markets.
